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ICFAI Business School Wins EFMD Case Award

Anil Anirudhan Sanjib Dutta

Hyderabad, June 03, 2020: EFMD, which is a prominent accreditation agency for Management Schools with their EQUIS accreditation, announced the winner of the highly prestigious EFMD Case Writing Competition recently. ICFAI Business School case ‘JPMorgan Chase & Co. – Creating a Next-Gen Banking Experience Powered by Digital Technology’, written by Anil Anirudhan and Sanjib Dutta, was the winner in the ‘Finance and Banking’ category.The case is about the digital technologies play adopted by JPMorgan Chase to stay relevant amidst changing customer expectations and the increasing trend of digital banking.


“This case on the digital transformation of a bank comes at a time when there is a digital transformation of education necessitated by the rapidly accelerating Covid-19 pandemic. Such high quality and contemporary cases is IBS’s forte, and the reason why B-schools from around the world are choosing from more than 6,500 IBS cases to spice up their online programs,” said Dr. DebapratimPurkayastha, Director, IBS Case Research Center.

The winners of other categories included cases from international management schools like INSEAD, London Business School, IMD, etc.

Eric Cornuel, President of EFMD, informed that in the 2019 edition of the Case Writing Competition more than 550 cases were assessed in 17 management-related categories. Richard McCracken, Director of The Case Centre, commented: “The cases submitted to the EFMD case writing competition are always of a high standard, and 2019 is no different. The competition rightly highlights the fantastic work being carried out by case authors around the world, and The Case Centre is proud to support that.”