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ICFAI Business School Wins Awards at ICSC2017

Hyderabad, October 7, 2017:  ICFAI Business School Hyderabad won three awards in the International Case Study Conference 2017 (ICSC 2017), held in its sprawling campus in Hyderabad, from October 6-7.

UK-based The Case Centre, the world’s largest repository of management case studies and knowledge partner for this event generously sponsored the conference theme topic ‘Innovation’. IBS Alumni Federation (IBSAF) was the award sponsor for four other tracks – Strategy, Marketing, Economics & Finance, and HR&OB. The judges for the best case awards were Todd Bridgman (Victoria University of Wellington, New Zealand), Richard McCracken (The Case Centre, UK), Vijaya Narapareddy (University of Denver, USA), Jamie Rundle (Sheffield Hallam University, UK) and SV Seshaiah (IBS Hyderabad).

A total of 44 cases were presented at ICSC 2017. These include cases from XLRI, NMIMS University, Goa Institute of Management, Symbiosis International University, National Institute of Fashion Technology (NIFT), Aligarh Muslim University, International School of Management Excellence (ISME), International School of Informatics & Management, OP Jindal University, etc. All the experienced case authors of IBS, who were involved in organizing ICSC2017 did not submit any cases to the conference. 

The Winners:

Theme topic ‘Innovation’ (sponsored by The Case Centre)

1st Prize (£500): Koti Vinod Babu (IBS Hyderabad) for the case “Innovation: The Recipe for Chipotle’s Success”.

2nd Prize (£200): Priti Gadhavi and Harleen Sahni (NIFT, Ahmedabad) for the case “Tradition and Modernity: Initiatives for Holistic Well-being – A Case of Paresh Handloom”.

IBSAF Best Case Award (sponsored by IBSAF)

Economics & Finance track (Rs.25,000): Trilochan Tripathy (XLRI, Jamshedpur) and Benudhar Sahu (IBS Hyderabad) for the case “The Economics behind Uber’s Surge Pricing”.

Strategy track (Rs.25,000): Shampa Nandi and Pratik Dugar (ISME), for the case “Gearing up for growth and sustainability: A Case Study on ID Fresh Foods”.

Marketing track (Rs.25,000): Ajit Patil (IBS Mumbai), for the case “Bajaj Auto – Handling Marketing Myopia”.
HR/OB track (Rs.25,000): Kalaa Chenji (IBS Hyderabad) for the case “Shreya Ukil vs. Wipro: Lessons in Workplace Gender Discrimination”.