Restructuring Philips
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Please note:
This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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Case Details: |
Price: |
| Case Code |
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BSTR170 |
Electronic Format: Rs.
500;
Courier (within India):Rs. 25 Extra
Themes- |
| Case Length |
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19 Pages |
| Period |
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1990-2005 |
| Organization |
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Philips |
| Pub Date |
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2005 |
| Teaching Note |
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Not Available |
| Countries
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Netherlands |
| Industry |
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Consumer
Electronics |
Abstract:
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Netherlands-based Royal Philips Electronics (Philips) is a leading global
manufacturer and marketer of consumer electronic products. The company was adept
at technological innovations but was largely unsuccessful in translating its
technological prowess into marketing success.
The case details the reasons behind this shortcoming and gives an account of the
various restructuring exercises undertaken by the successive Presidents of
Philips to set things right at the company. The case discusses in length a major
restructuring program called 'Towards One Philips'and describes how it aimed at
finding a lasting solution to Philips'problems.
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An account of the company's new approach to
strategy setting, called 'Strategic Conversations,'is also
presented along with the rationale for such approach. Finally,
the case presents the benefits accrued to the company as a
result of its restructuring exercises.
Issues:
» Strategy setting and decision making in globalized firms
Contents:
Keywords:
Royal Philips Electronics, Organizational Restructuring,
Strategy Setting, Towards One Philips (TOP), Operation Centurion, Strategic
Conversations, Product Development, Cross-boundary Cooperation and Sense and
Simplicity Campaign, Restructuring Exercises, Restructuring Program, Philips Electronics , TOP Program, Gerard Kleisterlee, Strategic Conversations, Corporate Culture, Bureaucratic Culture, Financials During Restructuring, Philips Financials
Restructuring Philips
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