Bigmouthmedia & Steve Leach: Managing a Winning Team

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Case Details:

Case Code : LDEN061
Case Length : 15 Pages
Period : 1997-2009
Pub Date : 2009
Teaching Note :Not Available
Organization : Bigmouthmedia Ltd.
Industry : Digital Marketing
Countries : UK; Europe; USA

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

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Excerpts Contd...

Promoting the Digital Marketing Industry

Leach felt that the digital marketing industry was not being promoted to students as a career option, despite search marketing becoming a promising industry at £ 1.2 billion a year since 1998. He also felt that the UK career advisory bodies were not doing anything to generate interest among the youth in taking up a career in digital marketing...

Putting in Place a Robust Senior Management Team

Over the years, Leach had also put in place a strong senior management team at Bigmouthmedia. His wife Heather had also served in key positions such as Online Marketing Director...

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Looking Ahead

Analysts regarded Leach as a leader with a superb vision, determination, and a drive to build a hugely successful company. They also felt that he had the extraordinary features of an entrepreneur with excellent strategic thinking ability to sense an opportunity in the market...

Exhibits

Exhibit I: A Partial List of Bigmouthmedia's Clients
Exhibit II: Bigmouthmedia and the Top Ten Companies in UK's 50 Best Workplaces
Exhibit III: List of Awards and Recognition for Steve Leach
Exhibit IV: List of Awards and Recognition for Bigmouthmedia
Exhibit V: Bigmouthmedia's Senior Management Team*
Exhibit VI: Bigmouthmedia's Board of Directors

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