Bigmouthmedia & Steve Leach: Managing a Winning Team
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Please note:
This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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Case Details:
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Price: |
| Case Code |
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LDEN061 |
For delivery in electronic format: Rs.
300;
For delivery through courier (within India): Rs. 300 + Shipping & Handling Charges extraThemes
Team management / Leadership / Delegation |
| Case Length |
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15 Pages |
| Period |
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1997-2009 |
| Pub Date |
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2009 |
| Teaching Note |
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Not Available |
| Organization |
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Bigmouthmedia Ltd. |
| Industry |
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Digital Marketing |
| Countries |
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UK; Europe;
USA |
Abstract:
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This case study is about new media entrepreneur Steve Leach
(Leach) who won the 'Entrepreneur of the Year Award' at the European Business
Awards in 2008. The case study focuses on how Leach set up a winning team at Bigmouthmedia Limited (Bigmouthmedia).
Bigmouthmedia, leader in the digital marketing industry, was initially started
in 1997 in a basement in Edinburgh with just three employees had grown to become
a €140 million annual turnover company in 2008 spread across three continents.
Setting up and managing a team in a new industry was not an easy task, but Leach
achieved this feat by focusing on creating a strong brand and setting up a
unique culture at Bigmouthmedia.
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He also appointed talent scouts to source the
right kind of talent and to promote the digital marketing
industry as a viable and rewarding career option. By early 2009,
Leach had also put a strong senior management team in place as
he prepared to grow aggressively in the digital marketing space.
Experts felt that Leach's entrepreneurial flair, vision,
determination, and drive helped him set up the company and grow
it into a hugely successful one. As important were his
leadership skills and ability to set up and develop a winning
team.
The case also discusses the dilemma faced by many entrepreneurs
in 'letting go' as their roles change in the organization with
the growth of the organization.
Issues:
» Understand the issues and challenges in managing a winning team (issues such as sourcing talent, putting in place a team, etc.).
» Understand issues and challenges in setting up a new team in a new industry.
» Understand how Leach put in place and unique culture at Bigmouthmedia.
» Understand concepts related to delegation and how an entrepreneur should go about it.
Contents:
Keywords:
Entrepreneurship, Team management, Leadership, Delegation, Culture, Recruitment, Selection, Sourcing talent, Employee retention, UK's 50 Best Workplaces, Internet marketing, Digital marketing, Search engine marketing, Search engine optimization, Bigmouthmedia
Setting up a Winning Team in a New Industry
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