Lijjat Papad - Woman & Entrepreneurship
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Please note:
This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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Case Details: |
Price: |
| Case Code |
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LDEN008 |
For delivery in electronic format: Rs. 300;
For delivery through courier (within India): Rs. 300 + Shipping & Handling Charges extra
ThemesCorporate Social Responsibility
Themes
Woman Entrepreneurs |
| Case Length |
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13 Pages |
| Period |
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1977-2001 |
| Pub Date |
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2003 |
| Teaching Note |
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Not Available |
| Organization |
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Mahila Griha
Udyog, Balaji Telefilms, Biocon Group |
| Industry |
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Varied |
| Countries |
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India |
Abstract:
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The case "Lijjat Papad-Women and Entrepreneurship" describes the successful
entrepreneurial venture set up by seven semi-literate women from a small
community in rural India.
The case gives an account of the setting up and functioning of the Sri Mahila
Griha Udyog Lijjat Papad (SMGULP).
It charts the growth of the organisation and shows how it became worth Rs. 3
billion in four decades. The objectives of the organization and its core values
and principles have also been discussed.
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Issues:
» Entrepreneurial traits of some of the successful women entrepreneurs of
India.
Contents:
Keywords:
Lijjat Papad, Women and Entrepreneurship, entrepreneurial
venture, seven, semi-literate, women, rural India, setting up, functioning, Sri
Mahila Griha Udyog Lijjat Papad, SMGULP, growth, organisation, Rs. 3 billion ,
four decades, core values, principles
Lijjat Papad - Woman & Entrepreneurship
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