Meg Whitman - The Driving Force Behind eBay
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Case Details:
Case Code : LDEN024
Case Length : 18 Pages
Period : 2003
Pub Date : 2003
Teaching Note :Not Available
Organization : eBay
Industry : Online Auction
Countries : USA
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Excerpts Contd...
Whitman - Leading eBay
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In the early 21st century, Whitman emerged as one of the most
popular leaders in dotcom world on account of eBay's phenomenal success.
Commenting on her journey from a novice to a leader in the dotcom world, Whitman
said, "In the beginning, I was certainly not an entrepreneur who came up with
the idea, but I think I was fairly entrepreneurial in trying to figure out how
to bring that idea to life and build a backbone for the company that could take
it to the next level."... |
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Criticism of Whitman
Despite Whitman's focus on eBay's community, she received criticism
from the community on account of her focus on high priced products
and big companies.
Many of eBay's old customers complained that
doing business on eBay had become an unhappy experience in the early
21st century and that eBay was ignoring small customers for bigger
ones...
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Problems Facing Whitman
Many customers remained loyal to eBay despite the above problems since it
allowed them to get the highest prices for their auctions. However, the
increasing number of customers registering with other auction sites was a
worrying trend for eBay.
Analysts felt that if this trend picked up momentum, eBay might soon become
just one of the many choices for customers. They observed by alienating the
customers, Whitman was placing eBay at risk... |
Marching Ahead
By early 2003, eBay was offering more product categories than
ever before. Some of its new categories were computers, books, CDs, electronic
goods and automobiles.
According to reports, eBay accounted for nearly 1% of total used car sales in
the US. Commenting on the growth of the eBay community, Whitman said that if
eBay were a country, it would have been the fifteenth largest nation in the
world since it had 75.3 million registered users (in mid- 2003)...
Exhibits
Exhibit I: Awards Received by Whitman
Exhibit II: eBay's Income Statement (1997-2002)
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