Meg Whitman - The Driving Force Behind eBay
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Please note:
This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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Case Details: |
Price: |
| Case Code |
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LDEN024 |
For delivery in electronic format: Rs. 300;
For delivery through courier (within India): Rs. 300 + Shipping & Handling Charges extra
Themes
Entrepreneurship |
| Case Length |
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18 Pages |
| Period |
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2003 |
| Pub Date |
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2003 |
| Teaching Note |
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Not Available |
| Organization |
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eBay |
| Industry |
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Online Auction |
| Countries |
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USA |
Abstract:
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The case examines the managerial and leadership skills of Meg Whitman, the CEO
of eBay, the leading US-based online auction site. EBay's business model and its
growth since its inception in 1995 upto the entry of Whitman in 1998 are
discussed. The case also traces Whitman's rapid rise up the corporate ladder and
examines the circumstances that led her to join eBay. Whitman's managerial and
leadership capabilities are also discussed in detail. The case also examines the
reasons for Whitman's emphasis on customers and describes the various strategies
she formulated to make eBay a global online company. The case also examines the
criticism leveled against Whitman and explores the future prospects of Whitman
and eBay.
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Issues:
» How the eBay business model was leveraged by Whitman to make the company
the undisputed leader in the online auction market.
Contents:
Keywords:
Managerial, leadership skills, Meg Whitman, CEO, eBay,
US-based, online auction site, business model, 1995, 1998, corporate ladder,
managerial, leadership, customers, global online company, criticism, future
prospects.
Meg Whitman - The Driving Force Behind eBay
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