Qube: Market Development for Digital Cinema

Case Studies | Case Study in Business, Management, Operations, Strategy, Case Study

ICMR HOME | Case Studies Collection

Case Details:

Case Code : MKTG195
Case Length : 14 Pages
Period : 2003-2008
Pub Date : 2008
Teaching Note :Not Available
Organization : --
Industry : Computers
Countries : India

To download Qube: Market Development for Digital Cinema case study (Case Code: MKTG195) click on the button below, and select the case from the list of available cases:

Price:
For delivery in electronic format: Rs. 300;
For delivery through courier (within India): Rs. 300 + Shipping & Handling Charges extra

» Marketing Case Studies
» Marketing Management Short Case Studies
» View Detailed Pricing Info
» How To Order This Case
» Business Case Studies

Custom Search

Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

Chat with us

Please leave your feedback

<< Previous

"Qube has the potential to transform the future of the cinema industry."¹

- Craig Barrett, the CEO of Intel Corporation (Intel),² in November 2004

"Wide adoption of the Qube will change the Indian movie industry totally just like the arrival of digital sound did in 1995. We are leading the move to digital editing of feature film."³

- Jayendra Panchapakesan, co-founder and Director (Marketing) of Real Image, in August 2003

Introduction

In March 2008, Chennai⁴-based Real Image Media Technologies Pvt. Ltd. (Real Image), a leading developer and provider of digital media technology for film, video and audio, announced that its integrated digital cinema system, called the Qube Hi-definition (HD) Digital Cinema System (Qube), had been upgraded to make it more piracy-proof.

The first improvement to the system was the incorporation of Thomson's NexGuard Forensic Water Marking (FWM) that would help identify where and when a pirated copy was made. The second one was the Trusted Device List, which ensured that the Qube server would function only with authorized projectors.

Marketing Management Case Studies | Case Study in Management, Operations, Strategies, Marketing Management, Case Studies

Real Image had launched the Qube in mid 2003. Qube provided an end-to-end solution to the film industry, from digital mastering of the content to its exhibition. Exhibitors were required to install Qube XP HD digital cinema servers and a suitable high quality 3-chip DLP projector⁵.

Qube: Market Development for Digital Cinema - Next Page>>

Custom Search

1] "The Qube Matrix," www.real-image.com, July 5, 2006.
2] Intel Corporation (Intel) was founded in 1968. Intel, based in Santa Clara, California, USA, is the world's largest semiconductor company.
3] "Real Image Takes Digital Cinema a Step Ahead," www.rediff.com, August 4, 2003.
4] Chennai is the capital of the state of Tamil Nadu, India.
5] Digital Light Processing (DLP) is a technology used in projectors. A 3-chip DLP projector uses a prism to split light from the lamp, and each primary color of light is then routed to its own DMD chip, then recombined and routed out through the lens. (Source: http://en.wikipedia.org)


Fundamentals of Marketing Management Workbook Workbooks Collection	Case Studies in Marketing - Vol. II Case Study Volumes Collection	Fundamentals of Marketing Management Textbooks Collection