Marketing Case Studies

Purchase Process: 1] Select Cases 2] Add to Cart 3] Checkout

In case you are not able to complete the transaction successfully, please send an email to info@icmrindia.org

Marketing :   1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9
Case Title   Case Code Buy Case
Casper: Employing Innovative Marketing Strategies to Engage Consumers Case Study, Marketing Case Studies Casper: Employing Innovative Marketing Strategies to Engage Consumers Details MKTG385

Hotstar: Winning the Indian Streaming War? Case Study, Marketing Case Studies Hotstar: Winning the Indian Streaming War? Details MKTG384

Lenskart.com: Setting Its Sight on the Indian Eyewear Market Case Study, Marketing Case Studies Lenskart.com: Setting Its Sight on the Indian Eyewear Market Details MKTG383

Heineken: Worlds Apart! Case Study, Marketing Case Studies Heineken: Worlds Apart! Details MKTG382

Amul vs. Kwality Walls-Ice Cream Ad War Case Study, Marketing Case Studies Amul vs. Kwality Walls-Ice Cream Ad War Details MKTG381

Multicultural Marketing at Western Union Case Study, Marketing Case Studies Multicultural Marketing at Western Union Details MKTG380

Lyft Vs Uber: Is Lyft Being `Woke` Enough to Beat Uber? Case Study, Marketing Case Studies Lyft Vs Uber: Is Lyft Being `Woke` Enough to Beat Uber? Details MKTG379

IndiaMART-The Evolving B2B Marketplace Case Study, Marketing Case Studies IndiaMART-The Evolving B2B Marketplace Details MKTG378

The Message Strategy behind CEAT`s `Be Idiot Safe` Campaign Case Study, Marketing Case Studies The Message Strategy behind CEAT`s `Be Idiot Safe` Campaign Details MKTG377

Pret A Manger`s Test Marketing of a New Product Line Case Study, Marketing Case Studies Pret A Manger`s Test Marketing of a New Product Line Details MKTG376

Vitamin Shoppe`s Reinvention Efforts Fail? Case Study, Marketing Case Studies Vitamin Shoppe`s Reinvention Efforts Fail? Details MKTG375

McDonald`s in India: Troubled Times, Troubled Ties Case Study, Marketing Case Studies McDonald`s in India: Troubled Times, Troubled Ties Details MKTG374

IKEA`s International Marketing Strategy in China Case Study, Marketing Case Studies IKEA`s International Marketing Strategy in China Details MKTG373

Under Armour in Trouble Case Study, Marketing Case Studies Under Armour in Trouble Details MKTG372

Amazon vs. Wal-Mart: The Retail Price Wars Case Study, Marketing Case Studies Amazon vs. Wal-Mart: The Retail Price Wars Details MKTG371

The Economics behind Uber’s Surge Pricing Case Study, Marketing Case Studies The Economics behind Uber’s Surge Pricing Details MKTG370

Philip Morris International: Planning for a Smoke Free Future Case Study, Marketing Case Studies Philip Morris International: Planning for a Smoke Free Future Details MKTG369

Product Positioning & Promotional Strategy of Fevicol Case Study, Marketing Case Studies Product Positioning & Promotional Strategy of Fevicol Details MKTG368

Pepsi`s Kendall Jenner AD: Communication Gone Wrong Case Study, Marketing Case Studies Pepsi`s Kendall Jenner AD: Communication Gone Wrong Details MKTG367

MakeMyTrip-Leading the Indian Online Travel Industry, but Weak on Profits Case Study, Marketing Case Studies MakeMyTrip-Leading the Indian Online Travel Industry, but Weak on Profits Details MKTG366

Building the LEGO Brand: Brick by Brick Case Study, Marketing Case Studies Building the LEGO Brand: Brick by Brick Details MKTG365

Nike `Pro Hijab`: Targeting Muslim Women Athletes Case Study, Marketing Case Studies Nike `Pro Hijab`: Targeting Muslim Women Athletes Details MKTG364

`Game of Thrones` TV Series: HBO`s Integrated Marketing Strategy Case Study, Marketing Case Studies `Game of Thrones` TV Series: HBO`s Integrated Marketing Strategy Details MKTG363

Patanjali Products: Disruptive Force in the Indian FMCG Market Case Study, Marketing Case Studies Patanjali Products: Disruptive Force in the Indian FMCG Market Details MKTG362

Monster:Reinventing the Energy Drink Market Case Study, Marketing Case Studies Monster:Reinventing the Energy Drink Market Details MKTG361

Dove`s `Real Beauty Sketches` Campaign Case Study, Marketing Case Studies Dove`s `Real Beauty Sketches` Campaign Details MKTG360

Bud Light Vs Miller Lite: Comparative Advertising and Question of Ethics Case Study, Marketing Case Studies Bud Light Vs Miller Lite: Comparative Advertising and Question of Ethics Details MKTG359

The Rise and Fall of Groupon Inc. Case Study, Marketing Case Studies The Rise and Fall of Groupon Inc. Details MKTG358

Johnson & Johnson and its Baby Powder Problem Case Study, Marketing Case Studies Johnson & Johnson and its Baby Powder Problem Details MKTG357

Business Model of Online Cab Aggregators in India Case Study, Marketing Case Studies Business Model of Online Cab Aggregators in India Details MKTG356

‘Teach for Change’ Campaign: A social initiative to improve literacy standards in India Case Study, Marketing Case Studies ‘Teach for Change’ Campaign: A social initiative to improve literacy standards in India Details MKTG355

Russian River – A Craft Brewery: Building a Brand through Product Innovation Case Study, Marketing Case Studies Russian River – A Craft Brewery: Building a Brand through Product Innovation Details MKTG354

“Unilever in Africa: Targeting the Bottom of the Pyramid” Case Study, Marketing Case Studies “Unilever in Africa: Targeting the Bottom of the Pyramid” Details MKTG353

Quikr`s Diversification Strategy Case Study, Marketing Case Studies Quikr`s Diversification Strategy Details MKTG352

Pro-Kabaddi League:Changing the Face of Indian Kabaddi Case Study, Marketing Case Studies Pro-Kabaddi League:Changing the Face of Indian Kabaddi Details MKTG351

Rooh Afza:Rejuvenating a Century-old Brand Case Study, Marketing Case Studies Rooh Afza:Rejuvenating a Century-old Brand Details MKTG350

Innovation at Virgin America: Creating and Sustaining a Distinctive Brand Case Study, Marketing Case Studies Innovation at Virgin America: Creating and Sustaining a Distinctive Brand Details MKTG349

Ikea: Radical Product Designs for Futuristic Customers Case Study, Marketing Case Studies Ikea: Radical Product Designs for Futuristic Customers Details MKTG348

Tata Salt’s Promotional Strategies Case Study, Marketing Case Studies Tata Salt’s Promotional Strategies Details MKTG347

Patanjali Ayurved: Will the Growth Momentum Sustain? Case Study, Marketing Case Studies Patanjali Ayurved: Will the Growth Momentum Sustain? Details MKTG346

 
Working Hours/Holidays

Case Related Links


Pricing
How to Order
Industry Wise Case Studies
Company Wise Case Studies Case Study Method
Prize Winning Case Studies
International Publication
Global Users
ICMR News

Case Studies Collection

Business Strategy
Marketing
Finance
Human Resource Management
IT and Systems
Operations
Economics
Leadership and Entrepreneurship
Project Management
Business Ethics
Corporate Governance
Women Empowerment
Sustainability
Law
Business Environment
Enterprise Risk Management
Insurance
Innovation
Miscellaneous
Business Reports
Multimedia Case Studies
Cases in Other Languages
Simplified Case Studies

Short Case Studies

Business Ethics
Business Environment
Business Strategy
Consumer Behavior
Human Resource Management
Industrial Marketing
International Marketing
IT and Systems
Marketing Communications
Marketing Management
Miscellaneous
Operations
Sales and Distribution Management
Services Marketing
More Short Case Studies >>