Marketing Case Studies

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Case Title   Case Code Buy Case
Patanjali Products: Disruptive Force in the Indian FMCG Market Case Study, Marketing Case Studies Patanjali Products: Disruptive Force in the Indian FMCG Market Details MKTG362

Monster:Reinventing the Energy Drink Market Case Study, Marketing Case Studies Monster:Reinventing the Energy Drink Market Details MKTG361

Dove`s `Real Beauty Sketches` Campaign Case Study, Marketing Case Studies Dove`s `Real Beauty Sketches` Campaign Details MKTG360

Bud Light Vs Miller Lite: Comparative Advertising and Question of Ethics Case Study, Marketing Case Studies Bud Light Vs Miller Lite: Comparative Advertising and Question of Ethics Details MKTG359

The Rise and Fall of Groupon Inc. Case Study, Marketing Case Studies The Rise and Fall of Groupon Inc. Details MKTG358

Johnson & Johnson and its Baby Powder Problem Case Study, Marketing Case Studies Johnson & Johnson and its Baby Powder Problem Details MKTG357

Business Model of Online Cab Aggregators in India Case Study, Marketing Case Studies Business Model of Online Cab Aggregators in India Details MKTG356

‘Teach for Change’ Campaign: A social initiative to improve literacy standards in India Case Study, Marketing Case Studies ‘Teach for Change’ Campaign: A social initiative to improve literacy standards in India Details MKTG355

Russian River – A Craft Brewery: Building a Brand through Product Innovation Case Study, Marketing Case Studies Russian River – A Craft Brewery: Building a Brand through Product Innovation Details MKTG354

“Unilever in Africa: Targeting the Bottom of the Pyramid” Case Study, Marketing Case Studies “Unilever in Africa: Targeting the Bottom of the Pyramid” Details MKTG353

Quikr`s Diversification Strategy Case Study, Marketing Case Studies Quikr`s Diversification Strategy Details MKTG352

Pro-Kabaddi League:Changing the Face of Indian Kabaddi Case Study, Marketing Case Studies Pro-Kabaddi League:Changing the Face of Indian Kabaddi Details MKTG351

Rooh Afza:Rejuvenating a Century-old Brand Case Study, Marketing Case Studies Rooh Afza:Rejuvenating a Century-old Brand Details MKTG350

Innovation at Virgin America: Creating and Sustaining a Distinctive Brand Case Study, Marketing Case Studies Innovation at Virgin America: Creating and Sustaining a Distinctive Brand Details MKTG349

Ikea: Radical Product Designs for Futuristic Customers Case Study, Marketing Case Studies Ikea: Radical Product Designs for Futuristic Customers Details MKTG348

Tata Salt’s Promotional Strategies Case Study, Marketing Case Studies Tata Salt’s Promotional Strategies Details MKTG347

Patanjali Ayurved: Will the Growth Momentum Sustain? Case Study, Marketing Case Studies Patanjali Ayurved: Will the Growth Momentum Sustain? Details MKTG346

Titan’s Foray into Fragrances with SKINN Case Study, Marketing Case Studies Titan’s Foray into Fragrances with SKINN Details MKTG345

Marketing ‘Baahubali’: India’s Biggest Blockbuster Case Study, Marketing Case Studies Marketing ‘Baahubali’: India’s Biggest Blockbuster Details MKTG344

Creativity Vs. Offence: Ogilvy & Mather’s Sleepless Nights Over Kurl-on Case Study, Marketing Case Studies Creativity Vs. Offence: Ogilvy & Mather’s Sleepless Nights Over Kurl-on Details MKTG343

Channel Conflict at Samsung India Case Study, Marketing Case Studies Channel Conflict at Samsung India Details MKTG342

Ecommerce in India: Will the Advertising Spend Pay Off? Case Study, Marketing Case Studies Ecommerce in India: Will the Advertising Spend Pay Off? Details MKTG341

i-pill: Market Development Challenges at Piramal Enterprises Limited Case Study, Marketing Case Studies i-pill: Market Development Challenges at Piramal Enterprises Limited Details MKTG340

SpiceJet’s ‘Color the Skies’ Campaign Case Study, Marketing Case Studies SpiceJet’s ‘Color the Skies’ Campaign Details MKTG339

Cape Town Tourism: Employing Digital Marketing in Tourism Case Study, Marketing Case Studies Cape Town Tourism: Employing Digital Marketing in Tourism Details MKTG338

Newcastle Brown Ale’s Creative Super Bowl Campaign: A Novel Crowdfunding Strategy Case Study, Marketing Case Studies Newcastle Brown Ale’s Creative Super Bowl Campaign: A Novel Crowdfunding Strategy Details MKTG337

Amazon.com: Customer Service Champion (2015) Case Study, Marketing Case Studies Amazon.com: Customer Service Champion (2015) Details MKTG336

Maker’s Mark and the Ethics of Advertising Case Study, Marketing Case Studies Maker’s Mark and the Ethics of Advertising Details MKTG335

Apple’s Consumer Based Branding Model Case Study, Marketing Case Studies Apple’s Consumer Based Branding Model Details MKTG334

The Male Skin Care Market in India: Perception and Propositions Case Study, Marketing Case Studies The Male Skin Care Market in India: Perception and Propositions Details MKTG333

Royal Enfield: Revival of a Cult Brand Case Study, Marketing Case Studies Royal Enfield: Revival of a Cult Brand Details MKTG332

WestJet: Excellence in Customer Service Case Study, Marketing Case Studies WestJet: Excellence in Customer Service Details MKTG331

Taco Bell - Using Social Media to Target Millennials Case Study, Marketing Case Studies Taco Bell - Using Social Media to Target Millennials Details MKTG330

Communication in a Crisis: Indonesia AirAsia Case Study, Marketing Case Studies Communication in a Crisis: Indonesia AirAsia Details MKTG329

REDvolution: Repositioning the Nescafé Brand Case Study, Marketing Case Studies REDvolution: Repositioning the Nescafé Brand Details MKTG328

Marketing Maker`s Mark (B): Diluting the Brand? Case Study, Marketing Case Studies Marketing Maker`s Mark (B): Diluting the Brand? Details MKTG327

Marketing Maker`s Mark (A): Evolution of a Brand Case Study, Marketing Case Studies Marketing Maker`s Mark (A): Evolution of a Brand Details MKTG326

Unilever`s Unilever`s "Real Beauty" Campaign for Dove (Abridged) Details MKTG325

Ambushing Adidas: Nike`s `Risk Everything` Campaign Case Study, Marketing Case Studies Ambushing Adidas: Nike`s `Risk Everything` Campaign Details MKTG324

Brand Management at Singapore Airlines Case Study, Marketing Case Studies Brand Management at Singapore Airlines Details MKTG323

 
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