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Marketing Case Studies

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Case Title   Case Code Buy Case
Assessing Factors Affecting Customer Satisfaction Details MKTG277

Evaluation of Consumer Perceptions Details MKTG276

Big Bazaar: An Indian Retail Chain`s Customer Loyalty Initiatives Details MKTG275

Axe Detailer: Initiating a Change in Men`s Showering Behavior Details MKTG274

Aircel`s Promotional Strategy: Differentiating through Innovation Details MKTG273

Ambushing Adidas: Nike`s `Write the Future` Campaign Details MKTG272

Coca-Cola`s `Open Happiness` Campaign: A Model for Global Marketing? Details MKTG271

Marketing McDonald`s in India Details MKTG270

Bajaj Auto Ltd`s Brand-Centric Strategy Details MKTG269

Identifying Consumer Preferences and Market Positioning of a New Product Details MKTG268

Android Vs iOS: Mobile Operating System Wars in 2010 Details MKTG267

Identifying the Factors Affecting Sales Details MKTG266

100% Pure New Zealand Destination Branding Campaign: Marketing New Zealand to the World Details MKTG265

Apple`s iPad: Redefining the Tablet PC Industry? Details MKTG264

Unilever`s `Power Brands` Strategy Details MKTG263

McDonalds in France Details MKTG262

Redbox: Competing in the Movie Rental Market Details MKTG261

Assessing Consumer Brand Loyalty Details MKTG260

Domestic Vs Foreign Brand Clothing: Understanding Consumer Decision-making Styles in India Details MKTG259

GlaxoSmithKline`s New Sales Force Compensation System in the US Details MKTG258

Avant Garden: Exploring Possibilities for Improving Revenue Management Details MKTG257

Crisis Management at Toyota Details MKTG256

AMD s Consumer and Channel Marketing Initiatives Details MKTG255

Developing a Personal Selling Strategy Details MKTG254

The Disgruntled Customer Details MKTG253

Customer Service at L.L.Bean Details MKTG250

Brand Naming: Kraft Foods iSnack 2.0 Controversy in Australia Details MKTG249

Burger King's 'Whopper Virgins' Viral Marketing Campaign Details MKTG248

Tata Indicom's 'Pay Per Call' Tariff Plan for Prepaid Cellular Subscribers Details MKTG247

Unilever's Packaging Practices - Innovations and Insights Details MKTG246

Droid: Challenger to the iPhone? Details MKTG245

Volkswagen's Marketing Strategy in India Details MKTG244

Amazon.com: Customer Service Champion Details MKTG243

Tourism Kamloops Details MKTG242

Canadian Club: Repositioning a Dormant Brand Details MKTG241

Selling Insurance Products in India: The Commission versus Fee Debate Details MKTG240

Burger King's 'Whopper Freakout' Marketing Campaign Details MKTG239

i-Mint - An Innovative Coalition Loyalty and Consumer Rewards Program in India Details MKTG238

Indian Premier League's Operating Model - Marketing Cricket to the World Details MKTG237

Apple’s App Store: Strengthening the iPhone’s Competitive Position Details MKTG236

 

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