Search for Cases

Case Details

Case Code: MKTG358
Case Length: 10 Pages 
Period: 2008-2016   
Pub Date: 2017
Teaching Note: Not Available
Price:Rs.400
Organization : Groupon Inc.
Industry : E-commerce
Countries : US 
Themes: Strategic Marketing  
/Business Models
Case Studies  
Business Strategy
Marketing
Finance
Human Resource Management
IT and Systems
Operations
Economics
Leadership & Entrepreneurship

The Rise and Fall of Groupon Inc.

 

ABSTRACT

 
This case discusses Groupon, which was in the business of offering online deals and discounts based on the tipping point where the customers bought in groups, thereby reaching a specified number to avail of the discounts. Groupon was a big hit initially and was valued at over US$1 billion after just 16 months in business, the fastest company ever to achieve this breakthrough. Later on, the troubles started for Groupon and it was not able to serve the refund requests from retailers and customers, there were customer service issues, competition, etc. Groupon’s CEO, Rich Williams, was formulating strategies for its revival to reach its earlier position. Groupon needed a well-designed turnaround strategy to recoup its position .
 
Marketing Case Studies | Case Study in Management, Operations, Strategies, Business Environment, Case Studies
or
Marketing Case Studies | Case Study in Management, Operations, Strategies, Business Environment, Case Studies
or
PayPal (9 USD)

 

Issues

The case is structured to achieve the following teaching objectives:
  • Understand the business model of Groupon.
  • Understand the pros and cons of daily deals websites.
  • Understand how retailers benefit from Groupon.
  • Identify the challenges faced by Groupon and explore ways in which it can overcome them.
Contents
INTRODUCTION
BACKGROUND NOTE
GROUPON’S BUSINESS MODEL
THE RISE
GROWING PAINS
THE ROAD AHEAD
EXHIBITS

Keywords

Groupon,Business Model,e-commerce marketplace,Daily Deals site,LivingSocial,Tipping Point,Groupon Goods,Strategic marketing

INTRODUCTION - Next Page>>