Quikr's Diversification Strategy
The case is structured to achieve the following teaching objectives:
- Understand the online portal industry in India.
- Explore the reasons behind the decision of Quikr to diversify.
- Discuss the criteria based on which Quikr decided to expand its business and diversify into other verticals.
- Assess the efficiency of the diversification strategy adopted by Quikr and discuss to what extent it was likely to fulfill the company’s long-term objectives.
- Understand the opportunities and challenges faced by Quikr associated with its diversification decision.
|INDIAN ONLINE CLASSIFIED INDUSTRY|
|STRATEGIC PARTNERSHIPS AND MARKETING ASSOCIATION|
|QUIKR’S DIVERSIFICATION STRATEGY|
|SUCCESS FACTORS FOR QUIKR|
|THE ROAD AHEAD|
Marketing, Diversification, Growth strategy, Business model, e-commerce