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Bata's Direct Marketing Initiatives
 
The case study throws light on the various direct marketing initiatives implemented by Bata India Ltd (Bata India), India’s largest organized footwear retailer, to drive sales and reach out to customers during the COVID-19 pandemic, and thereby sustain business activity.
 
 
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Jacinda Ardern – Leading New Zealand through the Covid-19 Pandemic
 
The case study describes how New Zealand under the leadership of its youngest woman Prime Minister, Jacinda Ardern, successfully managed to contain the spread of the corona virus.
 
 
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