Vol 3, Issue 04, FEB 2022
Icmrindia.org
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Our Bestselling Cases 2021
US Financial Crisis: Effects on Global Banking
'Enrich Not Exploit': Can New CSR Strategy Help Body Shop Regain Glory?
Apple's Battle with the FBI: Privacy vs National Security
BP: Putting Profits Before Safety?
Conflict Palm Oil and PepsiCo’s Ethical Dilemma
Automattic: Building Virtual Teams and Happy Tools
Internal Branding and HRM at Virgin
Microsoft: Building a Collaborative Work Culture to Foster Innovation
Big Data Strategy of Procter & Gamble: Turning Big Data into Big Value
Digital Marketing at Nike: From Communication to Dialogue
Disney Enters Streaming Space: Can It Disrupt the Disruptor?
Disney's Magicband System: Leveraging Technology to Enhance Customer Experience
Netflix: Leveraging Big Data to Predict Entertainment Hits
IKEA's International Marketing Strategy in China
Lean Manufacturing Initiatives at Boeing
