ICMR Case Studies and Management Resources
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ICMR News

2008

2007

  • ICMR case study "Innovation at Whirlpool - Creating a New Competency" written by by Ramalingam Meenakshisundaram, Debapratim Purkayastha and Rajiv Fernando wins the first prize in the Corporate Coaching category in the EFMD Case Writing Competition, 2006.


  • ICMR case study "The Betapharm Acquisition: DRL’s Inorganic Growth Strategy in Europe" written by Rajiv Fernando and Debapratim Purkayastha, wins the first runner up prize in the John Molson Case Writing Competition 2006, organized by the John Molson School of Business, Concordia University, Montreal, Canada. This case discusses the rationale behind the acquisition of Betapharm by Dr. Reddy’s Laboratories (DRL). It highlights the benefits of the acquisition for both DRL and Betapharm, even though some analysts had opined that DRL had paid too much for the acquisition. The case also highlights the impact of changes in the business and regulatory environment (domestic and international) on mergers and acquisitions.
     

  • ICMR case study "Carrefour’s Strategies in China" written by Vivek Gupta and Indu P., wins the second runner up prize in the John Molson Case Writing Competition 2006, organized by the John Molson School of Business, Concordia University, Montreal, Canada. The case discusses the entry and expansion strategies of French retailer Carrefour, in the Chinese market. It highlights the challenges faced by the company in China. The case also discusses the competition that Carrefour faces in China especially after Wal-Mart’s acquisition of Trust-Mart. It includes a note on the Chinese retail industry.

2006

  • ICMR case study : Wal-Mart’s Strategies in China written by Ruchi Chaturvedi and Sanjib Dutta, wins the second runner up prize in the John Molson MBA Case Writing Competition 2005, organized by the John Molson School of Business, Concordia University, Montreal, Canada.
     

  • ICMR wins EFMD case award in Managing Risk Category
    11th December 2005

    ICMR Case Studies and Management Resources(ICMR) has won an award in the 2005 European Foundation for Management Development (EFMD) Case Writing Competition, bagging the first place in the Managing Risk Category.

    Professor Vivek Gupta and Gautam won the award with their case study Allied Irish Banks – The Currency Derivatives Fiasco. The case discusses how an employee of Allfirst Financial Inc., the US subsidiary of Ireland’s leading bank – Allied Irish Banks (AIB) caused a loss of US$ 691 million to the firm. It describes in detail how the fraudulent trading activities and manipulation of records by the foreign currency trader John Rusnak (Rusnak) resulted in such a massive loss. The case brings out the complete sequence of events leading to loss and also highlights the reasons for the loss, including the inadequate supervision, control system deficiency and failure to review policy and procedures. The prizes will be awarded at a ceremony at the Erasmus Rotterdam University on January 27, 2006.

  • A Multimedia Experience in an Indian Village (Article)

2005

February 2004

ICMR BAGS THE TOP AWARDS AT THE REGIONAL ASIA-PACIFIC CASE COMPETITION IN HONG KONG

REGIONAL ASIA-PACIFIC CASE COMPETITION IN HONG KONG

A. Mukund and Ms A. Neela Radhika of the ICMR Case Studies and Management Resources(ICMR), Hyderabad bagged the top award (HK$ 25000) in the eighth regional Asia-Pacific case writing competition for their case ‘DoCoMo – The Japanese Wireless Telecom Leader.’ Vivek Gupta of ICMR won the first runner-up prize (HK$ 10000) for his case ‘FedEx vs. UPS in China – Competing with Contrasting Strategies.’

The eighth regional Asia-Pacific case writing competition was organized by the Vocational Training Council’s Management Development Centre (MDC) of Hong Kong. The prize presentation ceremony was held on 13th February, 2004. The prizes were sponsored by Hong Kong Society of Accountants, Northwest Airlines and the American Chamber of Commerce Charitable Foundation.

MDC was established by the Vocational Training Council in 1984 to develop and promote managerial effectiveness in Hong Kong. It undertakes research projects to determine the development needs of mangers in Hong Kong and develops materials and programs to meet these needs. The centre organizes case writing and analysis work shops.

Since its inception in 1988, this case competition has attracted over 40 high quality case submissions every year from leading business schools and management colleges from Hong Kong, China, UK, Switzerland, USA and Canada. For the past four consecutive years, The Richard Ivey School of Business, University of Western Ontario, Canada had bagged the top awards in the competition. Other participants who have won awards in the competition in previous years are, Open University of Hong Kong, Chinese University of Hong Kong, Hong Kong Polytechnic University, HK Baptist University and Fudan University, Shanghai in China.

The ‘DoCoMo (Business Strategy BSTR049)’ case discusses the highly successful business model followed by the Japan-based wireless telecom company. It details the company’s I-Mode service, its 3G initiatives and the globalization efforts. The case also examines the problems DoCoMo faced due to technology and competition-related issues, and its decreasing revenues due to market saturation. Finally, it discusses the company’s future prospects in light of the initiatives taken to retain the leadership.

The ‘FedEx vs. UPS (Marketing MKTG069)’ case discusses the entry and expansion strategies of the two US-based logistics companies – FedEx and UPS – in the Chinese market. The case examines the contrasting strategies adopted by FedEx and UPS in their efforts to establish and expand their operations in China. It also examines how the expansion strategies of both companies have changed with the improving business prospects in China, following its entry into WTO. Vivek was also awarded a Certificate of Commendation for his case study "Nestlé’s Brand Management Strategies," at the Seventh Regional Asia-Pacific Case Writing Competition held in December 2002.

ICMR in the News

Indian Express March 14

The Hindu March 11

Deccan Chronicle March 11

Indian Express March 11
Business Line March 11


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