Innovation at Whirlpool - Creating a New Competency
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To download Innovation at Whirlpool - Creating a New Competency case study
(Case Code: HROB081) click on the button below, and select the case from the list of available cases:
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Please note:
This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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Case Details:
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Price: |
| Case Code |
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HROB081 |
For delivery in electronic format: Rs. 400;
For delivery through courier (within India): Rs. 400 + Rs. 25 for Shipping & Handling Charges
Themes--- |
| Case Length |
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21 Pages |
| Period |
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1999-2006 |
| Pub. Date |
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2006 |
| Teaching Note |
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Available |
| Organization |
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Whirlpool Corporation |
| Industry |
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Electricals and Electronics |
| Countries |
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USA,
Europe |
Abstract:
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This case is about the organization development (OD) initiatives undertaken at Whirlpool Corporation (Whirlpool)
to create a new core competency in the form of building an innovation culture within the organization. In the late 1990s, Whirlpool
was faced with stagnation in revenues, profits, and market share. According to analysts, this was a direct result of the stagnation in
its product line due to the lack of innovative products. Whirlpool used the services of Strategos,
a consultancy firm, to develop I-consultants and various I-mentors from within
the organization, to form a coaching network to coach/mentor the employees and
help them develop an innovation mindset.
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The case discusses the various steps initiated by the top management at Whirlpool to bring about a change in the company's corporate culture and embed innovation as a core competency. Analysts felt that these efforts had borne fruit, judging by the consistent growth in Whirlpool's revenues since 2002.
Issues:
» Understand the issues and challenges faced by a company in bringing about a change in organization culture
» Appreciate the role of the senior management in culture change initiatives
» Appreciate the importance of coaching/mentoring in changing the organizational culture and creating a core competency
» Appreciate the use of IT for Knowledge Management and Innovation management
Contents:
Keywords:
Whirlpool Corporation, Organizational Culture, Organization Development,
Consumer-driven Innovation Model, Competitive Strategy, Leadership, Gary
Hamel, Core Competency, Competitive Advantage, Strategos Consultants,
Knowledge Management System, Consumer Appliance Industry, Change Management,
Research and Engineering, e-learning
Innovation at Whirlpool - Creating a New Competency
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