Li & Fung: The Global Value Chain Configurator
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Case Code: BSTR149 Case Length: 30 Pages Period: 1996-2004 Pub Date: 2005 Teaching Note: Available |
Price: Rs.500 Organization: Li & Fung Industry: Trading, FMCG Countries : Hong Kong, US, Europe Themes: Globalization |
Abstract Case Intro 1 Case Intro 2 Excerpts
Abstract
The case examines the evolution of Hong Kong based Li & Fung Limited from a traditional trading company into a global consumer goods export trading giant and a manager of customers' supply chains. It discusses in detail the company's efforts to constantly evolve its business model in response to the changes in the external environment and the customer needs and preferences. The case examines Li & Fung's major strategies viz. positioning itself as supply chain manager, integration of operational strategy with its organizational strategies, customer-centric organizational structure, technology and Internet initiatives, and globalization efforts, which contributed to the company's emergence as one of the world's leading consumer goods trading companies.
Finally, the case explores the challenges facing Li & Fung in 2004 and discusses its future prospects in the light of these challenges. The key focus of the case is on enabling the students to gain a comprehensive understanding of globalization - rationale, levels of globalization, managing global operations, globalization strategies and challenges.
Issues
- Understand how a regional trading company used its core advantage (its vast sourcing knowledge and network) to become a global value chain manager, providing global economies of scale and scope to its customers
- Study the importance of efficient value chain management for a global company
- Critically analyze the strategies adopted by Niall SK Booker to make HSBC India an aggressive, performance-oriented organization
- Examine the role of IT and the Internet as major drivers of globalization
- Study the importance of acquisitions and alliances in a company's globalization strategies
- Understand how innovation, differentiation and customization can be used as strategic and competitive advantages by a company, to maintain its leadership in the domestic market, and emerge as a global player
- Appreciate how visionary leadership and management capability can work as a core advantage for a company to attain success in global markets
- Study the changes taking place in the retailing and trading industry with respect to customer requirements and examine the need for a customer-centric business model for an export trading company
- Gain insights into the dynamics of Hong Kong's export trade industry
Contents
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Strengthening its Fort
Background Note
Managing the Global Supply Chain
Dispersed Manufacturing
Global Supplier Network
The SCM Strategy
Customer-Centric Organizational Structure
Leveraging it and the Internet
Global Expansion
The Challenges
Exhibits
Keywords
Li & Fung, Globalization, Value Chain Configuration, SCM Strategy, Global Supply Chain, Internet-enabled Supply Chain, Knowledge Sharing, Customer-Centric Organizational Structure, Global Expansion, Hong Kong's Export Trade Industry and External Environment
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