Tupperware in India
|
|
ICMR HOME | Case Studies Collection
Case Details:
Case Code : MKTG086
Case Length : 17 Pages
Period : 1996-2004
Pub Date : 2004
Teaching Note : Available
Organization : Tupperware
Retail ing
Countries : India
To download Tupperware in India case study
(Case Code: MKTG086) click on the button below, and select the case from the list of available cases:
Price:
For delivery in electronic format: Rs. 500;
For delivery through courier (within India): Rs. 500 + Shipping & Handling Charges extra
» Marketing Case Studies
» Marketing Management Short Case Studies
» View Detailed Pricing Info
» How To Order This Case
» Business Case Studies
» Case Studies by Area
» Case Studies by Industry
» Case Studies by Company
Please note:
This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
Chat with us
Please leave your feedback
|
|
<< Previous
"India is one of the largest markets for the Tupperware products with a growth rate fluctuating between 50 to 60 per cent per annum."
- Christian Skroder, Senior Vice-President, Tupperware.
"We have been named in the Guinness Book of Inventions as one of the top ten inventions of the 20th century."
- Pradeep Mathur, MD, Tupperware India.
Tupperware's Tryst with India
|
On April 27 2002, Christian Skroder (Skroder), vice president Tupperware company (Tupperware), felicitated about 900 star performers of Tupperware India, the Indian subsidiary of the $1.1 billion Tupperware company in the US.
Skroder said that India was one of the largest markets for the company's products. The company had achieved a growth rate of 40% within four years of its entry in the Indian market.
In 1996, the company had a turnover of Rs.100 million, which according to analysts was an achievement in itself and in 2000, the company's turnover touched Rs.570 million.
|
|
Commented Rajan Chabba, deputy managing director of KSA Technopak, a retail consultancy, "At launch, Tupperware did a phenomenal job of creating a base in India and it has been growing ever since,"1 According to analysts, Tupperware India performed better than most of the other foreign direct selling companies in India.
|
|
This was because it was focused on achieving its targets both in terms of sales as well as segments. The company was growth driven and pushed the direct selling method well. Tupperware India aimed at becoming the No 1 direct selling company in India, by 2004.
Background Note
In 1937, when Earl Silas Tupper worked in Dupont's2 plastic division in Massachusetts, he transformed a piece of black polyethelyne slag, a waste product produced in crude oil refinement process, into a resilient, tough, non porous, non greasy and translucent substance. |
Tupperware in India
- Next Page>>
|
|
