Coca-Cola India in 2004 - Marketing Strategy
|
|
ICMR HOME | Case Studies Collection
To download Coca-Cola India in 2004 - Marketing Strategy case study
(Case Code: MKTA010) click on the button below, and select the case from the list of available cases:
» Marketing Case Studies Collection
» Marketing Communications Short Case Studies
» View Detailed Pricing Info
» How To Order This Case
» Business Case Studies
» Case Studies by Area
» Case Studies by Industry
» Case Studies by Company
Please note:
This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
Chat with us
Please leave your feedback
|
Case Details:
|
Price: |
| Case Code |
: |
MKTA010 |
For delivery in electronic format: Rs. 500;
For delivery through courier (within India): Rs. 500 + Shipping & Handling Charges extraThemes- |
| Case Length |
: |
21 Pages |
| Period |
: |
1993-2004 |
| Pub Date |
: |
2004 |
| Teaching Note |
: |
Not Available |
| Organization |
: |
Coca Cola |
| Industry |
: |
Beverages |
| Countries |
: |
India |
Abstract:
|
After re-entering India in 1993, Coca Cola has invested $800 million.
For a long time operations were unprofitable, but now, Coke India has turned around.
The case revolves around Coke's marketing strategy in India.
Coke has broken its market into different clusters
|
|
Issues:
- transport
- eating and drinking
- education and entertainment
- corporate productive centres and
all others.
To reach its 300 million consumers, Coke distributes its products in over 700,000 retail outlets. In its advertising campaigns, the company uses popular film stars like Aamir Khan, Rani Mukherjee, Chiranjeevi and Simran to lure the masses. Coke also uses various innovative promotion schemes. The case discusses in depth Coke's products, its advertising campaigns and the famous taglines and how it is targeting both rural and urban markets in India.
Contents:
Keywords:
Coke, Coca-Cola India, Marketing strategy, Carbonated soft drinks, Non-carbonated soft drinks, Packaged drinking water, Beverage market in India, Coke advertisements in India, Vanilla Coke, Sprite, Mirinda, Kinley, Pepsi, Fanta, Wakaw dancers
Coca-Cola India in 2004 - Marketing Strategy
- Next Page >>
|
|
