Unilever in India: Managing Brand Extensions

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

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Case Details:			Price:
Case Code	:	MKTA022	For delivery in electronic format: Rs. 400; For delivery through courier (within India): Rs. 400 + Shipping & Handling Charges extra Themes -
Case Length	:	18 Pages
Period	:	-
Pub Date	:	2005
Teaching Note	:	Not Available
Organization	:	-
Industry	:	-
Countries	:	-

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Unilever in India, Hindustan Lever Limited, HLL, Indian FMCG market, brand extensions, fast moving consumer goods market in India, FMCG branding, FMCG marketing, Pond's, Lifebuoy, Vaseline, Fair & Lovely, Clinic All Clear

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Unilever in India: Managing Brand Extensions

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