Zara: Expansion Blues

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

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Case Details:			Price:
Case Code	:	MKTA023	For delivery in electronic format: Rs. 300; For delivery through courier (within India): Rs. 300 + Shipping & Handling Charges extra Themes -
Case Length	:	16 Pages
Period	:	-
Pub Date	:	2005
Teaching Note	:	Not Available
Organization	:	-
Industry	:	-
Countries	:	-

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Keywords:

Zara, Inditex Group, Retail management, supply chain management, fashion business, apparel branding, apparel retailing, fashion industry, Spanish businesses.

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Zara: Expansion Blues

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