Operations Management at Southwest Airlines
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(Case Code: OPEA004) click on the button below, and select the case from the list of available cases:
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Please note:
This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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Case Details: |
Price: |
| Case Code |
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OPEA004 |
For delivery in electronic format: Rs. 300;
For delivery through courier (within India): Rs. 300 +Shipping & Handling Charges extraThemes
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| Case Length |
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9 Pages |
| Period |
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2003 |
| Organization |
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Southwest
Airlines |
| Pub Date |
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2004 |
| Teaching Note |
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Not Available |
| Countries
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USA |
| Industry |
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Airlines |
Abstract:
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Southwest Airlines (Southwest) is the fourth largest airline in the USA in terms
of domestic customers carried. Southwest has enjoyed the best customer complaint
record among all US airlines for the last 12 years. The company has seen 30
straight profitable years. In 2003, Southwest was named by Fortune as one of the
most admired companies in the US. Southwest's success is largely due to the way
it has managed its operations and cut costs in various ways. These include use
of smaller airports, one type of plane, no frills service, point-to-point
flights and quick turnaround of aircraft. This case can be used to teach how
effective operations management leads to sustainable cost leadership.
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Issues:
» Southwest Airlines, Operations Management, Cost Leadership
Contents:
Keywords:
Southwest, Quick turnaround, Operations management, Low cost
airline, Automated ticketing, Short-haul flight, Point-to-point, Quick boarding,
Airlines, Cost leadership, Operations, No-frills service, One type of flight,
Low turnaround time
Operations Management at Southwest Airlines
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