Titan: The Outsourcing Journey
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Please note:
This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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Case Details: |
Price: |
Case Code |
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OPER016 |
For delivery in electronic format: Rs. 300;
For delivery through courier (within India): Rs. 300 +Shipping & Handling Charges extra
ThemesProduction management/ manufacturing |
Case Length |
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11 Pages |
Period |
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1999 - 2002 |
Organization |
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TITAN |
Pub Date |
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2002 |
Teaching Note |
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Available |
Countries
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India |
Industry |
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Watch
manufacturing |
Abstract:
The case examines the initiatives taken by Titan, India's largest watch
manufacturer to opt for outsourcing its manufacturing activities in the late
1990s. The case discusses the concept of outsourcing and the benefits and perils
associated with outsourcing. It also explores the results of the outsourcing
initiatives at Titan and briefly comments on the company's future prospects as
well.
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Issues:
» Reasons for the growing popularity of outsourcing manufacturing activities and
the various concepts, techniques and issues related to outsourcing
Contents:
Keywords:
Initiatives, Titan, India, watch, manufacturer, outsourcing,
1990, outsourcing, benefits, perils, outsourcing, Titan, future prospects
Titan: The Outsourcing Journey
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