The Making of Xbox 360

            
 
Case Studies | Case Study in Business, Management, Operations, Strategy, Case Study

ICMR HOME | Case Studies Collection

To download The Making of Xbox 360 case study (Case Code: OPER061) click on the button below, and select the case from the list of available cases:

Operations Management Case Studies | Case Study in Management, Operations, Strategies, Marketing Management, Case Studies

» Operations Case Studies
» Operations Short Case Studies
» View Detailed Pricing Info
» How To Order This Case
» Business Case Studies
» Case Studies by Area
» Case Studies by Industry
» Case Studies by Company

Custom Search



Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.



Chat with us

Strategic Management Formulation, Implementation, & Control, 12e

Please leave your feedback

Leave Your Feedback

ICMR India ICMR India ICMR India ICMR India RSS Feed

Case Details:

Price:

Case Code : OPER061 For delivery in electronic format: Rs. 300;
For delivery through courier (within India): Rs. 300 +Shipping & Handling Charges extra

Themes

Product Development

Case Length : 20 Pages
Period : 2000-07
Organization : Microsoft Corporation
Pub Date : 2007
Teaching Note : Not Available
Countries : US
Industry : Gaming Console

Abstract:

US based Microsoft, a major software developer, entered into the gaming industry by launching Xbox in 2001. Microsoft was the first American company to manufacture gaming consoles. By entering the market, the company intended to move ahead of companies like Nintendo and Sony, which had a strong presence in the gaming consoles market.

However, Xbox performed below expectations, while Sony's PlayStation 2 gaming console gained significant share in the market. To compete with Sony successfully, Microsoft planned to launch the next version of Xbox, well ahead of Sony's PlayStation 3.

Operations Management Case Studies | Case Study in Management, Operations, Strategies, Marketing Management, Case Studies

The new version of Xbox, called Xbox 360, was launched in November 2005. Xbox 360 received rave reviews for its additional features like Media Center, photo archive, music download, and Internet access and for its sleek design. With the subsequent launch of PlayStation 3 and Nintendo Wii, industry experts felt that Xbox 360 would face major competition in the near future.

Issues:

» Examine the reasons for the unsuccessful launch of Xbox

» Understand the importance of product development strategies in the successful launch of a product

» Critically evaluate the features of Xbox 360

» Study Xbox 360's convergence features.

» Analyze the status and future prospects of the global gaming console industry

Contents:

  Page No.
Introduction 1
Background Note 2
The Xbox 4
The New Xbox 6
The Design 7
The Features 8
The Launch of Xbox 360 8
The Road Ahead 9
Exhibits 11

Keywords:

Microsoft Corporation, Xbox , Xbox 360, Product Development, US Gaming Console Industry, Design of Xbox 360, Convergence Features, Product Launch, Console Lifecycle, Sony PlayStation 2, Nintendo Wii

The Making of Xbox 360 - Next Page>>


Custom Search





Operations Management
Textbooks Collection

Operations Management
Workbooks Collection

Case Studies in Operations Management - Vol. I
Case Study Volumes Collection

 

Case Studies Links:- Case Studies, Short Case Studies, Simplified Case Studies.

Other Case Studies:- Multimedia Case Studies, Cases in Other Languages.

Business Reports Link:- Business Reports.

Books:- Text Books, Work Books, Case Study Volumes.