Quality and Safety Practices at LEGO

            
 
Case Studies | Case Study in Business, Management, Operations, Strategy, Case Study

ICMR HOME | Case Studies Collection

Case Details:

Case Code : OPER062
Case Length : 13 Pages
Period : 1916-2007
Organization : LEGO Group
Pub Date : 2007
Teaching Note :Not Available
Countries : Global
Industry : Toys

To download Quality and Safety Practices at LEGO case study (Case Code: OPER062) click on the button below, and select the case from the list of available cases:

Operations Management Case Studies | Case Study in Management, Operations, Strategies, Marketing Management, Case Studies

Price:

For delivery in electronic format: Rs. 200;
For delivery through courier (within India): Rs. 200 +Shipping & Handling Charges extra

» Operations Case Studies
» Operations Short Case Studies
» View Detailed Pricing Info
» How To Order This Case
» Business Case Studies
» Case Studies by Area
» Case Studies by Industry
» Case Studies by Company

Custom Search


Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.



Chat with us

Strategic Management Formulation, Implementation, & Control, 12e

Please leave your feedback

Leave Your Feedback

ICMR India ICMR India ICMR India ICMR India RSS Feed

<< Previous

Excerpts

The World of LEGO

LEGO's building bricks came in different colors and sizes. There were eight basic colors of bricks - red, blue, white, yellow, green, black, light grey, and dark grey - although there were about 55 variations of these colors. LEGO also had transparent and dual-tone bricks. The basic LEGO bricks came in three sizes - the eight stud brick, the six stud brick, and the four stud brick...

Quality Management

Quality formed the core of LEGO's production activities. On its website, LEGO stated its Quality Policy as follows: "Our aim at the LEGO Group is to exceed customer expectations with regard to our products, service, and their experience of the LEGO brand. Quality is firmly rooted in our fundamental beliefs, our mission statement, our strategic goals, and our values. As a world leader in the field of quality experience, service, and products, we focus on the customer's perception of quality. Quality procedures are specified in our global quality management system. We view the implementation of this policy as the shared responsibility of all LEGO employees."...

Operations Management Case Studies | Case Study in Management, Operations, Strategies, Marketing Management, Case Studies

Safety Standards

Given that LEGO toys were used by children, the company followed strict safety standards. As with its quality practices, LEGO not only adhered to the safety regulations specific to each of the markets it operated in, but ensured that all safety regulations were followed in all markets, regardless of where the toy had been manufactured...

Preventive Activities

Preventive activities referred to the steps LEGO took during the production of the toys, to ensure that the products did not violate any safety standards. A concept called 'foreseeable misuse' formed the core of the company's preventive safety management activities.

Foreseeable misuse was defined as the misuse that occurred when children did not play with toys the way they were meant to be played with. For instance, children often bit toys, put them in their mouths, threw them, and stamped on them...

Monitoring Activities

Monitoring activities related to maintaining regular checks on the entire supply chain to see that there were no deviations from established safety standards. The company required its suppliers to adhere to the same high standards that it followed. All the suppliers were required to check the physical and chemical properties of the raw materials they shipped to LEGO, and certify that all the requisite tests had been carried out satisfactorily. Regular inspections of production were also carried out by LEGO's Corporate Quality Control Department...

Looking Ahead

Although LEGO was one of the most successful toy companies in the world, a major concern for the future was increased competition. LEGO's last patent had expired in 1998 (the patent for the bricks had expired in 1981), and the company had not been allowed to renew the patent because the brick design was a functional form...

Exhibits

Exhibit I: LEGO's Products
Exhibit II: Financial Highlights
Exhibit III: Specifications of LEGO Bricks
Exhibit IV: The Making of a LEGO Brick


Custom Search





 

Operations Management
Textbooks Collection

Operations Management
Workbooks Collection

Case Studies in Operations Management - Vol. I
Case Study Volumes Collection

 

Case Studies Links:- Case Studies, Short Case Studies, Simplified Case Studies.

Other Case Studies:- Multimedia Case Studies, Cases in Other Languages.

Business Reports Link:- Business Reports.

Books:- Text Books, Work Books, Case Study Volumes.