Quality and Safety Practices at LEGO
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Please note:
This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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Case Details: |
Price: |
| Case Code |
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OPER062 |
For delivery in electronic format: Rs. 200;
For delivery through courier (within India): Rs. 200 +Shipping & Handling Charges extraThemes
Quality Management |
| Case Length |
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13 Pages |
| Period |
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1916-2007 |
| Organization |
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LEGO Group |
| Pub Date |
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2007 |
| Teaching Note |
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Not Available |
| Countries
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Global |
| Industry |
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Toys |
Abstract:
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LEGO bricks are some of the most popular toys in the world. LEGO was known for
the emphasis it laid on quality and safety management in making its toys, as its
main customers were children. This case discusses the quality and safety
management practices followed by LEGO.
It describes how the company ensured that the toys it made were of the very best
quality. The preventative safety measures taken by the company, as well as its
monitoring activities are also discussed. The case concludes with a discussion
of LEGO's decision in 2006 to outsource a part of its production, and questions
whether outsourcing will adversely affect LEGO's reputation for quality.
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Issues:
» To examine the quality management practices at a popular toy company
» To understand the need for effective quality management and safety practices
at the company in light of its main target market
» To study the company's future prospects in light of the increasing competition
for its primary product
» To examine the case for and against outsourcing at a company known for the
quality of its products
Contents:
Keywords:
LEGO Group, LEGO bricks , Ole Kirk Christiansen, Godfred
Christiansen, Kjeld Kirk Christiansen, Mindstroms NXT, Bionicle, Technic,
Quality Management, Safety Management, Preventive Safety, Production
outsourcing, Megabloks, Flextronics
Safety First
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