Corporate Social Responsibility - Are Corporates Walking the Talk?*

            


Details


Case Code : CLCB013
Publication date : 2005
Subject : Consumer Behavior
Industry : -
Length : 04 Pages
Price : Rs. 100

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Key words:

Corporate Social Responsibility (CSR), ESRC Centre for Business Relationships Accountability, Sustainability, and Society, Environmental Outreach and Strategy, Ecos Corporation, Ogilvy Public Relations, Andy Acho, Ford Motor Company, William (Bill) Clay Ford, Energy costs and Corporate branding

Note

* This caselet is intended for use only in class discussions.
** More comprehensive case studies are priced at Rs.200 to Rs.700 (US $5 to US $16) per copy.

 


Abstract:
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The caselet, Corporate Social Responsibility: Are Corporates Walking the Talk? gives an overview of the increasing interest shown by companies in undertaking activities which are good for society, in addition to doing business in a responsible manner. The caselet also speaks about the need on the part of the companies to 'walk the talk' rather than keeping the policies and action plans on paper. It indicates that with the public becoming increasingly aware of the developments around them, using corporate social responsibility as a promotional tool could backfire, if the companies are not genuine in their claims.

Issues:

The need to be pro-active in putting into action what has been professed as part of a company's Corporate Social Responsibility endeavors
Integrating Corporate Social Responsibility with business strategy
How socially responsible practices helped companies to save on expenditure costs

Introduction

An increasing number of companies have realized that doing sustainable business made business sense. One of the ways in which companies have tried to bring in sustainability in business is through their Corporate Social Responsibility (CSR) activities...


Questions for Discussion:

1. Why do companies face increasing cynicism from public while communicating their CSR-related activities?

2. What can companies do to attract public attention to their CSR activities?


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