REVA - The Eco-Friendly Car*



Case Code : CLCB036
Publication date : 2005
Subject : Consumer Behavior
Industry : -
Length : 04 Pages
Price : Rs. 100

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Key words:

REVA Electric Car Company (RECC), Maini Group, EV-1, General Motors, Amerigon Electric Vehicle Technologies Inc. (AEVT), Reva G-WIZ, Reva XNG, GoinGreen, Dilip Chhabria (DC) and Zero pollution car


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The caselet, Technological Innovation: The Philips Way, deals with the way Philips marketed its technologically superior products to its consumers who were not comfortable with the complexities of technology. Philips came out with a new campaign, 'Sense and Simplicity', which communicated the technological superiority of the Philips product, while at the same time, taking care not to create apprehensions in the minds of consumers about its complexities. The caselet mentions how Philips introduced Sense and Simplicity in its product development processes.


How increasing pollution is making the consumers demand products which are eco-friendly
How governments around the globe are supporting companies that are coming out with environment-friendly products
How companies are finding a business opportunity in the changes in the business environment

The REVA Electric Car Company (RECC), incorporated in 1995, manufactures environment friendly, cost effective electric vehicles for city mobility.

With increased traffic, and the resultant pollution, citizens were in need of a car that would be eco-friendly, yet cost-effective. Congestion on roads, added to the woes of the city commuter...

Questions for Discussion:
1. Transportation experts felt that Reva would be a perfect solution to the problem of high pollution and congestion on roads. Assess the strengths and weakness of Reva, from a buyer's perspective.

2. "Reva G-WIZ, has become the world's best selling electric car, by offering an unbeatable combination of low cost and unbeatable transport." Elucidate on how Reva, the technological marvel, became accepted the world over.