Case Code : CLCB057
Publication date : 2007
Subject : Consumer Behavior
Industry : -
Length : 03 Pages
Price : Rs. 100
To download this case click on the button below, and select the case from the list of available cases:
Social marketing, climate change, greenhouse gases, food wastage, packaging waste, publicity, behavioral change
* This caselet is intended for use only in class discussions.
** More comprehensive case studies are priced at Rs.200 to Rs.700 (US $5 to US $16) per copy.
With increased awareness regarding the environment, manufacturers, retailers as well as individuals were being challenged to reduce their carbon footprint. In late-2007, a non-profit organization Waste and Resources Action Programme launched a social marketing campaign in the UK to change the behavior of the public regarding food wastage and how this wastage can be curbed. Some analysts contended that the environmental impact of food wastage was much greater than that of packaging waste.
Questions for Discussion:
1. Critically analyze the "Love Food Hate Waste" campaign.
2. Do you think campaigns such as this are effective in bringing about behavioral change? Justify.
Cases on related topics