Case Code : CLCB061
Publication date : 2009
Subject : Consumer Behavior
Industry : -
Length : 03 Pages
Price : Rs. 100
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consumer behavior, consumer spending behavior, spending habits, consumers'preference, belt tightening, sub-prime crisis, recession, substitutes
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With a recessionary trend setting in, experts said that a new breed of consumers was emerging. Industry observers are trying to keep track of the changes in consumer behavior as consumers were increasingly shifting from being frivolous to frugal as a result of these hard times.
Questions for Discussion:
1. With frugal consumerism creeping in, what should luxury goods producers do to survive and sustain themselves?
2. According to you, what strategies should producers of impulse goods adopt when the consumers begin to go in for belt tightening?
3. Discuss whether the companies should cut down prices or cut down expenditure to maintain a healthy growth.
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