Apple Launches Fifth Avenue Retail Store



Case Code : CLMM057
Publication date : 2009
Subject : Marketing Management
Industry : Computers, IT & ITeS
Length : 04 Pages
Price : Rs. 100

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Key words:

Apple computer Inc, Fifth Avenue, retail, iPod, iPod shuffle, iPod Nano, iMac, and PowerBook, Steve Jobs, brand, retailing strategy, Sears and Roebuck & Co, MacMall, MacZone, Best Buy, Tysons Corner Center, Retail Forward, Target Corp, Wal-Mart Stores Inc, Best Buy Inc, Needham & Co, investment banking, asset management, channel partners, MacSolutions Inc, Forrester Research Inc, windows, operating system, microsoft corporation


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This business update discusses about Apple Computer Inc launching its retail store at fifth avenue in New York City on May 19, 2006, The store is made up of glass, Analysts opined that Apple's retail strategy has paid off as it was able to leverage on its innovative capabalities, Apple's retailing strategy upset its channel partners as Apple's business model was more successful than their stores.


Apple unveils its much anticipated retail store at Fifth Avenue in New York City. Analysts said that Apple's latest retail store showed that its retail strategy was successful, despite the initial skepticism and conflict with channel partners.

On May 19, 2006, Apple Computer Inc. (Apple) launched a new retail store at Fifth Avenue, Manhattan, New York City. Many of Apple's fans braved the rain to attend the opening of the store at 6 p.m. EST.

The store, which had a 32 feet glass cube entrance with an Apple logo suspended in it, was expected to be Apple's most elegant retail store till date.

The store had a circular glass stairway and a cylindrical elevator leading to a 25,000-square-foot underground space. The store would provide Apple enthusiasts to preview and buy the company's most popular products like the iPod, iPod shuffle, iPod Nano, iMac, and PowerBook laptops.

Apple had plans to operate the store 24 hours a day providing uninterrupted service to customers. Analysts predicted the launch of this store to be a crowd-puller as Apple's other retail stores...

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