Apple iTunes: Changing the Face of Online Music Retailing Industry
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(Case Code: BSTR070) click on the button below, and select the case from the list of available cases:
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Please note:
This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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Case Details: |
Price: |
| Case Code |
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BSTR070 |
Electronic Format: Rs.
500;
Courier (within India):Rs. 25 Extra
ThemesRetailing |
| Case Length |
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16 Pages |
| Period |
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2003 |
| Organization |
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Apple Inc. |
| Pub Date |
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2003 |
| Teaching Note |
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Not Available |
| Countries
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USA |
| Industry |
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Software |
Abstract:
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The case deals with iTunes, an Internet-based music retailing service launched by Apple Computers in early 2003. It provides detailed information about the changing dynamics of the music industry and analyzes the circumstances that led to the emergence of the online music distribution business. It also examines the impact of online music services on the industry in light of the problem of growing music piracy. The efforts made by several companies to launch legal services, and the reasons for their failure, are explored. The case then describes how Apple's iTunes provided a viable solution to the problems faced by the music industry and the customers. Finally, the case discusses the challenges facing iTunes, and its future prospects, in light of Apple's decision to launch its Windows version.
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Issues:
» Understand the structure and functioning of the music industry and analyze the evolving dynamics of the same
Contents:
Keywords:
iTunes, music retailing, Apple Computers, 2003, changing, dynamics, emergence, online music distribution, music services, music piracy, Apple's iTunes, Windows version
Apple iTunes: Changing the Face of Online Music Retailing Industry
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