Management in Practice-Cases Studies from the World of Business
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| Entrepreneurship |
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| Case 01 | Bill Gates and Microsoft | ||||||||||
| Case 02 | Women and Entrepreneurship | ||||||||||
| Strategy | |||||||||||
| Case 03 | McDonald's - No Longer the “Great American Meal” | ||||||||||
| Case 04 | Archies - the Way Indians Greet | ||||||||||
| Human Resources |
Management
in Practice-Cases Studies from the World of Busines 16 Case Studies 177 pages, Paperback Price Indian orders: 750 Rupees |
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| Case 05 | Nokia - Fostering Innovation | ||||||||||
| Case 06 | The Taj's People Philosophy and Star System | ||||||||||
| Marketing |
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| Case 07 | ‘All Out'- Marketing a Mosquito Repellant | Case Volumes Collection | |||||||||
| Case 08 | The ‘David Beckham'Brand | ||||||||||
| Operations | |||||||||||
| Case 09 | Gujarat Ambuja - Redefining Operational Efficiency | ||||||||||
| Case 10 | Wal-Mart's Supply Chain Management Practices | ||||||||||
| Finance | |||||||||||
| Case 11 | Buyback of Shares by MNCs in India | ||||||||||
| Case 12 | The WorldCom Accounting Scandal | ||||||||||
| E-Business | |||||||||||
| Case 13 | ITC's E-Choupal: Taking E-business to Farmers | ||||||||||
| Case 14 | Executing E-Business Strategies -The GE Way | ||||||||||
| Ethics | |||||||||||
| Case 15 | Pepsi in Burma - A globalization Catastrophe | ||||||||||
| Case 16 | Alacrity Housing - Ethics First | ||||||||||
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