Greenpeace: Working for a "Green and Peaceful Future"

Paul Watson, one of Greenpeace's founders, said, "We sometimes feel like Dr. Frankenstein, we helped create this big monster that has gone out of control". He was unhappy at Greenpeace's fund raising canvassers and said that Greenpeace, "has turned begging into a major corporate venture. (It) has been corrupted into a transnational, multinational organization'. According to Forbes magazine, Greenpeace was "a skillfully managed business with full command of the tools of direct mail and image manipulation -- and tactics that would bring instant condemnation if practiced by a for-profit corporation. But Greenpeace has escaped public censure by being a "non-profit" organization"...

More than that, Greenpeace has managed to raise the awareness level of the general public and has made people more responsive to ecological issues.

In the early 2000s, Greenpeace was one of the best-known NGOs in the world. In a survey released by Edelman PR worldwide in January 2001, Greenpeace ranked within the top two brands for favorability in the UK, Germany and Australia.

Greenpeace acquired the status of a brand, through consistency in its campaigns and in its methodology. It was trusted for its concern for the environment and was known to pursue environmental issues with persistence, in the face of all odds...