Greenpeace: Working for a "Green and Peaceful Future"|Business Ethics|Case Study|Case Studies

Greenpeace: Working for a "Green and Peaceful Future"

Case Studies | Case Study in Business, Management, Operations, Strategy, Marketing, Finance, Corporate Governance, Economics, Project Management, Insurence, Free Management Case Study, Case Study

ICMR HOME | Case Studies Collection

To download Greenpeace: Working for a "Green and Peaceful Future" case study (Case Code: BECG041) click on the button below, and select the case from the list of available cases:

Business Ethics Case Studies | Case Study in Management, Operations, Strategies, Business Ethics, Case Studies


Buy With PayPal

Amount to be paid:

Prefer to pay in another currency ?
Select Currency for Payment

Exchange Rates: Click Here
Delivery Details: Click Here

Business Ethics Case Studies
Case Studies Collection
Short Case Studies
View Detailed Pricing Info
How To Order This Case
Business Case Studies
Case Studies by Area
Case Studies by Industry
Case Studies by Company

Custom Search

Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

Chat with us

Strategic Management Formulation, Implementation, & Control, 12e

Please leave your feedback

Leave Your Feedback

ICMR India ICMR India ICMR India ICMR India RSS Feed

Case Details:


Case Code : BECG041 For delivery in electronic format: Rs. 500 ;
For delivery through Shipping & Handling Charges extra: Rs. 500 +Shipping & Handling Charges extra


Case Length : 16 Pages
Period : 1971-2004
Pub. Date : 2004
Teaching Note : Not Available
Organization : Greenpeace
Industry : Non Profit Organization, NGO
Countries : Global


Greenpeace, a non-profit organization is dedicated to improving and preserving the environment and the ecology of planet Earth. In this task, it is helped by its thousands of members and volunteers. Most of its funding comes through donations from its supporters, but in this matter, the organization is very strict about not accepting any donations from any organizations, governments or political parties. Greenpeace has a fleet of ships to support it in its work. Greenpeace raises its voice against a lot of policies and actions that it feels will harm the environment. The issues Greenpeace deals with range from "stop wars" to "save the seas". Greenpeace opposes any interest, whether a private or public business, an organization or a group of individuals, which undertake a policy or a project that is harmful to the environment.

Business Ethics Case Studies | Case Study in Management, Operations, Strategies, Business Ethics, Case Studies

Greenpeace activists ensure that all their campaigns get a lot of media coverage and publicity, and its activists are well known for their publicity stunts. This generates negative publicity for the concerned business organization or government and generally forces it to withdraw its harmful policies and projects.

In recent years, Greenpeace has got a lot of criticism for having too narrow a vision as regards new scientific developments. It has also been accused of caring more for the publicity and less for the issue itself. Greenpeace has tried to remodel itself and to evolve as a more responsible environment conscious organization.


To study the strategies used by Greenpeace to achieve its goals

To understand the social responsibility of businesses towards the environment. To understand the issues that are relevant in preserving the environment


  Page No.
Introduction 1
Background Note 2
Operations 2
Changing Image 3
All's Not Green for Greenpeace 6
The Most Trusted Brand 8
Exhibits 10


Greenpeace, Exxon Mobil, Business Ethics, Environmental Pollution, Greenpeace International, Greenpeace Campaigns, Greenfreeze, Solution-oriented Campaigns, Media-dependant Campaigns, Bayer AG, Dow Chemicals, Genetically Engineered Food, Ecological Issues, NGOs, Ozone Depletion

Greenpeace: Working for a "Green and Peaceful Future" - Next Page>>


Case Studies Links:- Case Studies, Short Case Studies, Simplified Case Studies.

Other Case Studies:- Multimedia Case Studies, Cases in Other Languages.

Business Reports Link:- Business Reports.

Books:- Textbooks, Work Books, Case Study Volumes.