Kimberly-Clark Corporation: The Environmental Sustainability Challenge

            
 
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Case Details:

Case Code : BECG091
Case Length : 31 Pages
Period : 2003-2008
Pub Date : 2009
Teaching Note : Available
Organization : Kimberly-Clark Corporation
Industry : Consumer Packaged Goods
Countries : Global

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.



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Introduction Contd...

On being ranked No.1 from among 16 companies in the personal products category, Thomas Falk (Falk), Chairman and CEO, K-C, said, "We are proud of our rankings in the Dow Jones Sustainability World Index. We recognize that only companies that build sustainability into the way they do business will have enduring success, and to that end, we are advancing sustainability throughout Kimberly-Clark."5 The company obtained high rankings in the areas of environmental policy/management, standards for suppliers, customer relationship management, corporate citizenship/philanthropy, strategy for emerging markets, and risk and crisis management (Refer to Exhibit I for more about DJSI).

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Being in a business that involved felling trees and deforestation, it was necessary for K-C to opt for sustainable practices in order to minimize its environmental footprint.

The company had been focusing on sustainability and environmental friendly business practices as a key to the successful functioning of its business. K-C said it followed procurement practices which emphasized procurement of fiber from suppliers who followed sustainable practices and that it aimed to procure 100 % of fiber from certified suppliers in the future. It also focused on afforestation, to regrow forests that it had utilized for manufacturing its products.

K-C was considered as one of the pioneers of Corporate Social Responsibility (CSR) even before the term CSR came into popular use...

Excerpts >>



5] "Kimberly-Clark Leads Personal Products Category of the Dow Jones Sustainability World Index for the Fourth Consecutive Year,"http://investor.kimberly-clark.com, September 10, 2008.

 

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