Social Networking Issues and Orkut.com

            
 
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Case Details:

Case Code : BECG082
Case Length : 14 Pages
Period : 2001-07
Pub Date : 2008
Teaching Note : Available
Organization : Google.com and Orkut.com
Industry : Dotcom
Countries : US

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Excerpts

Background Note

Orkut, launched in January 2004, was brain child of Buyukkokten, who was working on user interface design at Google. In early 2002, when he was a graduate student at Stanford University, he and Tyler Ziemann (Ziemann), a fellow student, created a website called Club Nexus.

This website was an online network created to increase interaction among the students at Stanford was meant exclusively for the students of the university.

The response to the website was encouraging and it had 1,500 members within six weeks of its launch...

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The Brazilian Fiasco

On May 17, 2006, Bloomberg reported that Google might face a criminal probe in Brazil as it was reported that some of the users of Orkut were involved in distributing child pornography and racist material. Google was asked to release information on where this illegal material had come from. Google Brazil then wrote back to the prosecutors saying that the content on Orkut was not its responsibility.

Orkuts Problems in India

In October 2006, in connection with a Public Interest Litigation (PIL) , a court in India issued a notice to Google. The PIL was filed by an advocate Yugant R. Marlapalle (Marlapalle).

The PIL was against the 'We Hate India'community being operated on Orkut. The community showed a picture of the Indian flag burning and posted several anti-India messages and slogans.

This community was owned by an Orkut member whose name on Orkut was Miroslav Stankovic...

Who is responsible?

Following the attack on Orkut by the Shiv Sena and their demand to close down the site, Google maintained that the site should not be banned in India unless it was proved that it had violated cyber laws. Moreover, Google also gave the administrative tool that it had given the Brazilian police to the Indian police...

Exhibits

Exhibit I: Social Networking on the Internet
Exhibit II: A Note on Google
Exhibit III: Popular Social Networking Sites
Exhibit IV: Community Standards on Orkut

 

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