Social Networking Issues and Orkut.com
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Case Details:
Case Code : BECG082
Case Length : 14 Pages
Period : 2001-07
Pub Date : 2008
Teaching Note : Available
Organization : Google.com and Orkut.com
Industry : Dotcom
Countries : US
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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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Excerpts
Background Note
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Orkut, launched in January 2004, was brain child of Buyukkokten, who was working
on user interface design at Google. In early 2002, when he was a graduate
student at Stanford University, he and Tyler Ziemann (Ziemann), a fellow
student, created a website called Club Nexus.
This website was an online network created to increase interaction among the
students at Stanford was meant exclusively for the students of the university.
The response to the website was encouraging and it had 1,500 members within six
weeks of its launch...
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The Brazilian Fiasco
On May 17, 2006, Bloomberg reported that Google might face a criminal probe in
Brazil as it was reported that some of the users of Orkut were involved in
distributing child pornography and racist material. Google was asked to
release information on where this illegal material had come from. Google
Brazil then wrote back to the prosecutors saying that the content on Orkut
was not its responsibility.
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Orkuts Problems in IndiaIn October
2006, in connection with a Public Interest Litigation (PIL) , a court in
India issued a notice to Google. The PIL was filed by an advocate Yugant
R. Marlapalle (Marlapalle).
The PIL was against the 'We Hate India'community being operated on Orkut. The community showed a picture of the
Indian flag burning and posted several anti-India messages and slogans.
This community was owned by an Orkut member whose name on Orkut was
Miroslav Stankovic... |
Who is responsible?
Following the attack on Orkut by the Shiv Sena and their demand to close down
the site, Google maintained that the site should not be banned in India unless
it was proved that it had violated cyber laws. Moreover, Google also gave the
administrative tool that it had given the Brazilian police to the Indian
police...
Exhibits
Exhibit I: Social Networking on the Internet
Exhibit II: A Note on Google
Exhibit III: Popular Social Networking Sites
Exhibit IV: Community Standards on Orkut
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