Social Networking Issues and Orkut.com
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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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Case Details: |
Price: |
| Case Code |
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BECG082 |
For delivery in electronic format: Rs. 300;
For delivery through Shipping & Handling Charges extra: Rs. 300 +Shipping & Handling Charges extra
ThemesOnline Business Models – Growth Factors and Challenges |
| Case Length |
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14 Pages |
| Period |
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2001-07 |
| Pub Date |
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2008 |
| Teaching Note |
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Available |
| Organization |
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Google.com and Orkut.com |
| Industry |
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Dotcom |
| Countries
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US |
Abstract:
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The case examines the controversies associated with Orkut.com (Orkut), a social
networking site of the US-based search engine company Google Inc. (Google).
Orkut became very popular in non-American countries like Brazil and India with
72% of the users being Brazilians and 18% being Indians.
Through this site, the members could search for and contact their old friends
(who were also members at Orkut), make new friends and form forums (called
communities) and discuss on varied topics. However, several events in Brazil and
India tarnished the image of the website and these events also led to a growing
debate on the safety of the members using such networking sites.
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Orkut was being seen as a medium of promoting
hatred toward some religions and communities, illegal drug
dealings and child pornography. It also witnessed growing
incidents of fake profiles to demean the character of the
victims. There were a few cases of kidnappings and murders which
were allegedly planned out on Orkut. As a result of all these
incidents, there were several litigations that were filed
against Orkut and Google in India and Brazil. The case further
examines the corrective measures taken by Google to resolve
these controversies.
Issues:
» Examine the reasons for the rising popularity of Orkut.com.
» Study the positive and negative implications and the impact of social
networking sites such as Orkut.com.
» Suggest various ways in which sites such as Orkut should protect the privacy
and security of their users.
Contents:
Keywords:
Orkut.com, Social Networking, MySpace, MSN Spaces, Scrapbook,
Communities, Club Nexus, Public Interest Litigation, Pornography, Internet
Protocol, Rules for Security, Community Building, Community Standards, Phishing,
Users'Privacy
Social Networking Issues and Orkut.com
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