The Procter & Gamble (P&G)-Gillette Merger

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

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Case Details:


Case Code : BSTR159 Electronic Format: Rs. 500;
Courier (within India):Rs. 25 Extra
Business Strategy | Case Study in Management, Operations, Strategies, Business Strategy, Case Studies


Mergers | Acquisitions | Strategic Alliances
Case Length : 19 Pages
Period : 2005
Organization : Gillette, Procter and Gamble
Pub Date : 2005
Teaching Note : Available
Countries : USA
Industry : FMCG


The case discusses the merger of Gillette with Procter and Gamble, the two leading consumer goods companies. It describes the recent trends and studies the ongoing consolidation in the consumer goods industry.

The case presents the rationale behind the decision to merge and the perceived synergies that both the companies can achieve from the merger. It also discusses the possible threats to the merger including cultural differences and various other issues. Finally, the case ends with a debate on whether the merger would be successful in the future.


Study and analyze the recent trends, structure, and problems facing the consumer goods industry.

Explore the reasons for the ongoing consolidation in the industry and its future.

Understand the rationale for the Procter & Gamble and Gillette merger and the perceived synergies by the managements of the two companies.

Understand whether the merger will be successful in the long-term.


  Page No.
P&G Gets the Razor Edge 1
Background Note 2
The Consumer Goods Industry in the Early 2000s 5
The Acquisition 6
The Synergies 8
Integration Issues 10
Outlook 11
Exhibits 14


Procter & Gamble, Gillette Co, Mergers and acquisitions, AG Lafley, James M Kilts, Unilever, Revlon Inc, Wella AG, FMCG (fast moving consumer goods) industry, Wal-Mart, Radio Frequency Identification (RFID), Product overlaps, Synergies, Reckitt Benckiser

P&G Gets the Razor Edge - Next Page>>


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