Restructuring Philips

Strategic Management|Management Strategy |Business Strategy Case Study|Business Strategy|Case Study|Case Studies

ICMR HOME | Case Studies Collection

To download Restructuring Philips case study (Case Code: BSTR170) click on the button below, and select the case from the list of available cases:

Business Ethics Case Studies | Case Study in Management, Operations, Strategies, Business Ethics, Case Studies


Buy With PayPal

Amount to be paid:

Prefer to pay in another currency ?
Select Currency for Payment

Exchange Rates: Click Here
Delivery Details: Click Here

Business Strategy Case Studies
Case Studies Collection
Business Strategy Short Case Studies
View Detailed Pricing Info
How To Order This Case
Business Case Studies
Case Studies by Area
Case Studies by Industry
Case Studies by Company

Custom Search

Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

Chat with us

Strategic Management Formulation, Implementation, & Control, 12e

Please leave your feedback

Leave Your Feedback

ICMR India ICMR India ICMR India ICMR India RSS Feed

Case Details:


Case Code : BSTR170 Electronic Format: Rs. 500;
Courier (within India):Rs. 25 Extra
Business Strategy | Case Study in Management, Operations, Strategies, Business Strategy, Case Studies


Case Length : 19 Pages
Period : 1990-2005
Organization : Philips
Pub Date : 2005
Teaching Note : Not Available
Countries : Netherlands
Industry : Consumer Electronics


Netherlands-based Royal Philips Electronics (Philips) is a leading global manufacturer and marketer of consumer electronic products. The company was adept at technological innovations but was largely unsuccessful in translating its technological prowess into marketing success.

The case details the reasons behind this shortcoming and gives an account of the various restructuring exercises undertaken by the successive Presidents of Philips to set things right at the company. The case discusses in length a major restructuring program called 'Towards One Philips'and describes how it aimed at finding a lasting solution to Philips'problems.

Business Strategy | Case Study in Management, Operations, Strategies, Business Strategy, Case Studies

An account of the company's new approach to strategy setting, called 'Strategic Conversations,'is also presented along with the rationale for such approach. Finally, the case presents the benefits accrued to the company as a result of its restructuring exercises.


Strategy setting and decision making in globalized firms


  Page No.
Introduction 1
Background Note 2
The Operation Centurion Program 3
Restructuring under Boonstra 5
Towards One Philips 6
Promoting Collaboration 6
Focus on Customers 7
The Benefits 8
Exhibits 11


Royal Philips Electronics, Organizational Restructuring, Strategy Setting, Towards One Philips (TOP), Operation Centurion, Strategic Conversations, Product Development, Cross-boundary Cooperation and Sense and Simplicity Campaign, Restructuring Exercises, Restructuring Program, Philips Electronics , TOP Program, Gerard Kleisterlee, Strategic Conversations, Corporate Culture, Bureaucratic Culture, Financials During Restructuring, Philips Financials

Restructuring Philips - Next Page>>


Case Studies Links:- Case Studies, Short Case Studies, Simplified Case Studies.

Other Case Studies:- Multimedia Case Studies, Cases in Other Languages.

Business Reports Link:- Business Reports.

Books:- Textbooks, Work Books, Case Study Volumes.