Shanghai Automotive Industrial Corporation's Strategies for Global Expansion

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

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Case Details:


Case Code : BSTR171 Electronic Format: Rs. 500;
Courier (within India):Rs. 25 Extra
Business Strategy | Case Study in Management, Operations, Strategies, Business Strategy, Case Studies


Expansion Strategies | Strategic Alliances | Acquisition
Case Length : 16 Pages
Period : 1984-2005
Organization : Shanghai Automotive Industrial Corporation
Pub Date : 2005
Teaching Note : Available
Countries : China
Industry : Auto and Ancillaries


This case discusses the expansion plans of the Shanghai Automotive Industrial Corporation (SAIC), the largest auto company in China. SAIC was created in 1990, by merging all the auto companies in the Shanghai region, to form a single state-owned corporation.

It was a diversified organization with interests in various auto related industries, such as car loans, insurance, retailing, etc. However, it was best known for its joint ventures with Volkswagen and General Motors, which manufactured the top selling passenger cars in China. SAIC has not so far manufactured a car under its own brand name.

In the early 2000s, SAIC began making moves towards becoming a global company. Its strategy involved consolidating its position within China, exploring foreign production and markets and developing a car brand of its own. The case discusses the steps taken by SAIC to become a global auto company and achieve its ambition to become one of the top 6 auto companies in the world by 2020. The case looks into the company's joint ventures in China, its acquisitions and deals with foreign companies and efforts to manufacture its own brand of cars. It concludes with a discussion of the company's future plans and the challenges it faces in achieving its ambitions.


Growth and expansion of a major state-owned Chinese auto company

Role and importance of foreign joint ventures in developing countries

Role of strategic acquisitions in international expansion

Importance of cultural factors in negotiating international business deals.


  Page No.
SAIC to Launch Own Car Brand 1
Background Note 2
SAIC's Strategic Plans 2
A Mixed Basket... 7
...But is it Enough? 8
Exhibits 9


Shanghai Automotive Industrial Corporation, Globalization, Volkswagen AG, General Motors Corp., Chinese Automobile Industry, World Trade Organization, Toyota Motor Corp., Joint Ventures, Shanghai-Volkswagen joint venture, Shanghai-GM joint venture, Rick Wagoner, Ssangyong Motor Co., MG Rover, Fiat SpA and SAIC Motor Corporation Limited, China SAIC, Auto Companies, SAIC, Rover, MG Rover, Cars, Automobile Industry, Shanghai Tractor

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