D&B's 'Blueprint for Growth' Strategy

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

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Case Details:


Case Code : BSTR176 Electronic Format: Rs. 400;
Courier (within India):Rs. 25 Extra
Business Strategy | Case Study in Management, Operations, Strategies, Business Strategy, Case Studies


Case Length : 18 Pages
Period : 1998-2005
Organization : Dun and Bradstreet
Pub Date : 2005
Teaching Note : Not Available
Countries : US
Industry : Business Information and Consultancy


The case examines the 'blueprint for growth' strategy initiated by Allan Z. Loren, former Chairman and CEO of Dun & Bradstreet (D&B), a leading global provider of business information and tools. Due to several unrelated acquisitions and divestitures, by the late 1990s, D&B had lost the focus on its core businesses, which was having an adverse effect on the company's revenues and profits. The case provides insights on the key elements of 'blueprint for growth' strategy which included leveraging the D&B brand, creating financial flexibility, developing a 'winning' culture and focus on small businesses. Finally, it examines the impact of this strategy on D&B's business operations and financials.


How lack of focus on core operations can lead to down fall of leading companies
Strategies that companies need to employ to revive their business
Role of leaders in kick starting the growth of a company by focusing on branding and organizational culture


  Page No.
End of an Era 1
Background Note 2
The Problems 4
The Growth Strategy 5
Leveraging the D&B Brand 6
Creating Financial Flexibility 7
Developing A 'Winning' Culture 8
Focus on Small Businesses 9
The Results 10
Exhibits 11


Dun and Bradstreet, Growth Strategy, Financially Flexible Business Model, Business Information Products, Brand Image, Quality Drivers in DUNSRight Process, Leadership Model, Organizational Culture, D&B, Allan Z Loren (Loren), RG Dun (Dun), Lewis Tappan (Tappan), Tappan's Mercantile Agency (TMA), Blueprint for Growth

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