Hewlett-Packard (Hp) I-Community at Kuppam in India: Social Investment Through e-Inclusion

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Case Details:

Case Code : BSTR179
Case Length : 11 Pages
Pages Period : -
Organization : Hewlett Packard
Pub Date : 2005
Teaching Note :Not Available
Countries : -
Themes: Corporate Social Responsibility
Industry : Information Technology and Related Services

To download Hewlett-Packard (Hp) I-Community at Kuppam in India: Social Investment Through e-Inclusion  case study (Case Code: BSTR179) click on the button below, and select the case from the list of available cases:

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

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"All aspects of solution development - R&D, marketing, distribution, training - must be tailored to the needs of the emerging market community, needs that are often quite different than those of mature markets. Our teams are dedicated to learning about these needs for emerging markets and we're leading the way to designing programs and products that meet those needs." 1

- Anand Tawker, Director, Kuppam HP i-community Project, in 2005.

"The i-community initiative distinguishes itself from several other corporate projects in many ways. First it starts at principles of understanding the community needs and works to create a holistic impact on all the domains that matter to the community. The i-community also embraces a systems thinking approach and integrates the various initiatives into a composite programme." 2

- A National Institute of Smart Government (NISG) study on Kuppam HP i-Community project, in 2004.


Hewlett-Packard (HP) is a leading provider of products, services and solutions in the information technology industry. Headquartered in Palo Alto, California, the company generated revenues of USD 85.2 billion for the year ending July 31, 2005. The company provided infrastructure services, business and home computing services, and imaging and printing services. HP was known as a company which cared for its employees, community and environment. The company was included in a number of sustainability indices.3 HP was the leading technology hardware and equipment company on the Dow Jones Sustainability Index (DJSI)4 2004. It was also listed on FTSE4Good US Index, FTSE4Good5 Global Index, FTSE4Good UK Index and FTSE4Good Europe Index.

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HP has been involved in philanthropic activities throughout its history. In the early 2000s, the company decided to link part of its philanthropic activities to its business areas. In 2002, HP came out with an initiative called 'e-inclusion', which was intended to bridge the digital divide by providing increasing number of people across the globe access to information and communication technology (ICT). The e-inclusion efforts of HP are spread across the globe. One of the e-inclusion projects of HP is the i-community project at Kuppam constituency in Chittoor district of the state of Andhra Pradesh (AP), in India. The Kuppam project helped HP to build new markets, an objective envisaged as part of the Restructuring Plan formulated by HP in 1999.

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1] "The Kuppam HP i-community: Hewlett-Packard," www.wbcsd.ch, February 5, 2005.

2] "Making ICTs work for people," gdrc.org, July 2004.

3] Sustainability Index tracks financial performance of leading sustainability driven companies.

4] DJSI assesses the sustainability performance of the largest 2,500 companies globally.

5] FTSE4Good Index rates the performance of companies meeting globally recognized corporate responsibility standards.


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