Financial management at Bajaj Auto
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ICMR HOME | Case Studies Collection
Case Details:
Case Code : FINA004
Case Length : 21 Pages
Period : 2003 - 2004
Pub. Date : 2004
Teaching Note :Not Available
Organization : Bajaj Auto
Industry : Auto and Ancillaries
Countries : India
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FINA004) click on the button below, and select the case from the list of available cases:
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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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The Indian Two-wheeler Industry
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Two-wheelers had become the standard mode of transportation
in many of India's large urban centers. Use of two-wheelers in the rural areas
had also increased significantly in the 1990s.
The birth of the Indian two-wheeler industry could be traced to the early 1950s,
when Automobile Products of India (API) started manufacturing scooters in the
country.
While API initially dominated the scooter market with its Lambrettas, it was
Bajaj which rapidly emerged as the unchallenged leader in the scooter industry.
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A number of government and private enterprises who entered the scooter segment,
had disappeared from the market by the turn of the century.
The License Raj that existed prior to economic liberalization (1940s-1980s) in
India, did not allow foreign players to enter the market, making it an ideal
breeding ground for local players...
Excerpts >>
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