Financial management at Bajaj Auto|Finance|Case Study|Case Studies

Financial management at Bajaj Auto

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Case Details:


Case Code : FINA004 For delivery in electronic format: Rs. 300;
For delivery through courier (within India): Rs. 300 + Shipping & Handling Charges extra


Case Length : 21 Pages
Period : 2003 - 2004
Pub. Date : 2004
Teaching Note : Not Available
Organization : Bajaj Auto
Industry : Automobile
Countries : India


Bajaj Auto Limited is one of India's largest two-wheeler manufacturers. As the dominant player until the early 1990s, Bajaj's market share declined from 49.3% in 1994, to 38.9% in 1999 with the entry of major competitors like Hero Honda.

Bajaj has initiated several measures to regain its market share and strengthen its competitive position. The case discusses the financial strategy pursued by Bajaj.

Finance | Case Study in Management, Operations, Strategies, Finance, Case Studies


  Page No.
Introduction 1
The Indian Two-wheeler Industry 1
Background Note 3
Financial Management 6
Looking Ahead 11


Indian two-wheeler history, Working capital, Cost of capital, Capital structure, Cost structure, Dividends, Investments, Return on capital, Bajaj Auto Limited, Ratio analysis

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