KickStart: A Business Model to Tackle Poverty

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Case Details:

Case Code : LDEN068
Case Length : 17 Pages
Period : 1991-2009
Pub Date : 2010
Teaching Note : Available
Organization : KickStart International, Inc.
Industry : Social Entrepreneurship
Countries : Kenya

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

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Excerpts

Background

Martin Fisher was born in England in 1958 and moved to the US with his family when he was eight years old. In 1979, he received a bachelor's degree in mechanical engineering from Cornell University. Later, he obtained a masters degree in mechanical design and a Ph.D. in theoretical and applied mechanics from Stanford University...

Kickstart's Initiatives and Products

Fisher and Moon adopted a businesslike approach to the problem of poverty. Moon said, "Well I think I can't do better than to describe myself as a social entrepreneur...

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Features of Kickstart

A significant portion of KickStart's resources were invested in its Tech Development department. It had engineers, fabricators and technicians - some of them locals - to design and develop its various devices...

Contribution to Society

As of September 2009, KickStart claimed to have sold about 136,000 pumps from the MoneyMaker series. In addition, the organization declared that the usage of the pumps had lifted 439,000 people from poverty, created 88,600 profitable new businesses (at the rate of about 800 a month), 60,500 new wage jobs, and around US$ 88.7 million per year in new profits and wages...

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