Ekta Kapoor - The Queen of Indian Soaps

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

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Case Details:


Case Code : LDEN010 For delivery in electronic format: Rs. 300;
For delivery through courier (within India): Rs. 300 + Shipping & Handling Charges extra


Corporate Social Responsibility


Woman Entrepreneurs

Case Length : 14 Pages
Period : 1994-2003
Pub Date : 2003
Teaching Note : Available
Organization : Balaji Telefilms Limited
Industry : Media and Entertainment
Countries : India


The case examines the entrepreneurial style of Ekta Kapoor, the driving force behind BTL. It explores the way in which she made BTL one of the most powerful and successful companies in the field of television. The case also discusses aspects of Ekta Kapoor's serials and their impact on BTL's success.


  Examine Ekta's entrepreneurship and leadership qualities, which contributed to her outstanding success.


  Page No.
Introduction 1
The Making of an Entrepreneur 2
Making a Mark 3
Entrepreneurial Style 3
The Flak 5
What Makes Ekta Click? 7
Can Success be Sustained? 8
Exhibits 10


Entrepreneurial style, Ekta Kapoor, driving force, BTL, powerful, successful, television, Ekta Kapoor, serials.

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