Katrina Markoff & Vosges Haut-Chocolat

            
 
Case Studies | Case Study in Business, Management, Operations, Strategies Case Studies

ICMR HOME | Case Studies Collection

To download Katrina Markoff & Vosges Haut-Chocolat case study (Case Code: LDEN056) click on the button below, and select the case from the list of available cases:

Leadership and Entrepreneurship Case Studies | Case Study in Management, Operations, Strategies, Leadership and Entrepreneurship, Case Studies


Leadership and Entrepreneurship Case Studies
Short Case Studies
View Detailed Pricing Info
How To Order This Case
Business Case Studies

Custom Search



Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.



Chat with us

Strategic Management Formulation, Implementation, & Control, 12e

Please leave your feedback

Leave Your Feedback

ICMR India ICMR India ICMR India ICMR India RSS Feed

Case Details:

Price:

Case Code : LDEN056 For delivery in electronic format: Rs. 300;
For delivery through courier (within India): Rs. 300 + Shipping & Handling Charges extra

Themes

Entrepreneurship, Women in Business

Case Length : 18 Pages
Period : 1995-2008
Pub Date : 2009
Teaching Note : Not Available
Organization : Vosges Haute-Chocolat
Industry : Confectionary
Countries : US; Global

Abstract:

Vosges Haut-Chocolat (Vosges) is a luxury chocolate brand that uses unusual combinations such as spices, herbs, roots, flowers, fruits, and nuts in its products. The company was founded by Katrina Markoff (Markoff) in 1998. She put to good use her travel experiences and culinary training in chocolates to create unusual chocolate flavors. She included flavors from all over the globe like Japanese wasabi, Italian taleggio cheese, Indian curry, and Mexican ancho chili. Within a decade, Vosges had grown from an in-house chocolate manufacturing business, into a multimillion-dollar enterprise with stores in Chicago, New York, and Las Vegas.

Leadership and Entrepreneurship Case Studies | Case Study in Management, Operations, Strategies, Leadership and Entrepreneurship, Case Studies

Markoff, known for her creativity and business acumen, has a passion for the community and she took up social causes for the welfare of the woman. With her entrepreneurial skills, Markoff was successful in positioning Vosges as a premium chocolate brand and was looking at making her mark in the global market.

Issues:

  Understand the issues and challenges in building a start-up business and sustaining it over time.

  Understand how Katrina Markoff built Vosges over the years.

  Understand the issues and challenges faced by an entrepreneurial venture particularly, pertaining to maintaining its innovation.

  Understand the role played by Katrina Markoff in the success of Vosges.

Contents:

  Page No.
Peace through Chocolates? 1
Background Note 2
Incorporation and Growth of Vosges 3
The Secret of Success 5
Looking Ahead 11
Exhibits 12

Keywords:

Entrepreneurship, Leadership, Innovation, Small business, Gourmet chocolate industry, Marketing, Positioning, Distribution, Promotion, Luxury Chocolates, Katrina Markoff, Vosges Haute-Chocolat

Peace through Chocolates? - Next Page>>


Custom Search





Leadership and Change Management Textbook
Textbooks Collection

Leadership in Practice Case Volume
Case Study Volumes Collection

 

Case Studies Links:- Case Studies, Short Case Studies, Simplified Case Studies.

Other Case Studies:- Multimedia Case Studies, Cases in Other Languages.

Business Reports Link:- Business Reports.

Books:- Textbooks, Work Books, Case Study Volumes.