Shahnaz Hussain - A Successful Indian Woman Entrepreneur
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Case Details:
Case Code : LDEN012
Case Length : 11 Pages
Period : 1980-2003
Pub Date : 2003
Teaching Note :Not Available Organization : Shahnaz Husain Herbals Industry : Cosmetics and Skin Care
Countries : India
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The Making of an Entrepreneur
Shahnaz Husain belongs to a royal Muslim family which
migrated from Samarkhand to India and later held high positions in the princely
kingdoms of Bhopal and Hyderabad before India's independence. Shahnaz received
her schooling in an Irish convent and because of the influence of her father,
Chief Justice N.U. Beg, she developed a love for poetry and English Literature.
She thus had the advantage of growing up in a traditional family and receiving a
modern education. She was married at the age of 15 and was a mother by the next
year. When her husband was posted in Teheran, Iran, she developed an interest in
beauty treatments and decided to study cosmetology.
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To support the expenses of the training financially, she wrote articles for the
Iran Tribune on various topics under different names. In the course of her
studies, she learnt of the harmful effects of chemicals on the human body.
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Consequently, she turned her attention to Ayurveda (Refer Exhibit III),
which she believed was the ideal alternative to chemical cosmetics, which
not only harmed the human system but also led to the deterioration of the
environment in the long run.
After leaving Teheran, she trained extensively in cosmetic therapy for 10
years in some of the leading institutes of London, Paris, New York and
Copenhagen. On her return to India in 1977 she set up her own salon at her
house in Delhi with an initial investment of Rs 35000. In contrast to salons
offering chemical treatments, Shahnaz offered Ayurvedic products.
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Entrepreneurship - The Shahnaz Husain Way
Shahnaz Husain uses the Ayurvedic method of
treatment, which uses natural formulations to cure ailments. She is
the pioneer and leader of Ayurvedic beauty products in the world
offering “Natural Care and Cure”. The Shahnaz Husain Group offers
exclusive salon treatments geared to individual needs as well as a
number of commercial formulations for the treatment of specific
problems like acne, pimples, pigmentation, dehydration, alopecia
(hair loss), etc.
According to the Group, ayurvedic products are well suited to human
skin and hair as they are non-toxic and have no harmful side
effects. The human body adapts well to the natural treatments of
Ayurveda while it has an inbuilt resistance toward chemical
treatments...
Excerpts >>
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